Wayne Mueller
4-345 CarlSMgmt
Curriculum Vitae (339.5 KB)

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Wayne Mueller

Senior Lecturer Executive, MBA and Undergraduate Programs -Department of Marketing


  • Bachelor of Business Administration
    Marketing University of Wisconsin – Madison

  • Masters of Business Administration
    Management University of St. Thomas

  • Harvard Advanced Management Program
    Harvard University

  • Doctor of Education--In Progress 2015 (Anticipated)
    Executive Marketing Education University of Minnesota


  • Marketing and Social Media Strategy
  • Sales and Marketing Management
  • Executive Marketing Education

Wayne Mueller recently completed a five year commitment as Director of the Institute of Research in Marketing.  During his tenure as Institute Director, he headed up a Board of Chief Marketing Officers that included Best Buy, Polaris, General Mills, Cargill, Target Corporation, G&K Services, Augeo Affinity Marketing, Ecolab, United Healthcare, The Schwan Food Company, and Wells Fargo. The mission of the Institute is to integrate Carlson's prolific marketing research academics with the practitioner world of marketing research in Corporate America.  The past five years, these outstanding Corporate CMO Board members have invested nearly $1 M into our Carlson Department of Marketing Research. This Board investment has led to the Carlson School of Management's Department of Marketing being ranked in the United States (among all Universities)  #2 in actively publishing faculty, #3 in research productivity and #5 in research impact. Mr. Mueller is also a Senior Lecturer of Marketing in the Executive, MBA and undergraduate programs at Carlson. He has been nominated Business Week Teacher of the Year five times by his Carlson Marketing students.

Prior to joining Carlson, Mr. Mueller has more than 30 years of corporate sales and marketing management experience, having retired from the IBM Corporation. Mr. Mueller was the  IBM Client Executive leading the IBM Marketing Team for 15 years on Target Corp. During that time, Target's investments in IBM technology grew from $20m to $200m per year, enabling Target to gain competitive advantage in the Retail Industry. Mr. Mueller's role was primarily creating executive partnerships with Target Executives to implement joint Target/IBM Technology Solutions in the critical areas of store and headquarter sales and inventory management systems. During this time, Mr. Mueller was also part of IBM's Retail Industry as the Manager of Retail Strategy and Segmentation. 

Mr. Mueller was nominated by IBM and sponsored by Target Executives to attend the IBM Client Executive Program in conjunction with Harvard University's Advanced Management Program. The classes involved more than 150 hours utilizing Business Case Study classes with Harvard Professors, including Michael Porter, to leverage technology for competitive advantage.

His undergraduate work is in marketing from the University of Wisconsin-Madison and his MBA is from the University of St. Thomas in Management. He is in the final phase of completing his doctoral work at the University of Minnesota in Executive Marketing Education.

He completed his career with IBM as a Business Development Executive covering Wall Street and financial accounts on a National basis in IBM's Financial Services Industry. Mr. Mueller also has held positions as the IBM Executive liaison to the Twin Cities Greater United Way, and has been part of the Board of Directors for Groves Academy, a special needs school in St Louis Park for the educationally handicapped.

Mr. Mueller and his wife Marge have two sons: Peter, a Carlson graduate with a marketing career at Abbot Laboratories as part of the Marketing team on the Target Hdqtrs and Greg, a Carlson MBA working at Cargill Corporation heading up a Supply Chain team. His wife Marge, is a Manager at Park Nicollet Medical Center supervising 30 people. Mr. Mueller is part of Coach Kill and Coach Claey's Football recruit team the past 5 years. His other interests are family events, golf, coaching team sports and sports in general. Mr. Mueller is a 9/11 survivor.


Selected Works

Current Activities

Current Research

  • Mr. Mueller is currently working toward his PhD in Marketing & Executive Education at the Univerisity of Minnesota