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Wayne Mueller



3-150 Carlson School


  • Bachelor of Business Administration Marketing
    University of Wisconsin – Madison
  • Masters of Business Administration
    Management University of St. Thomas
  • Harvard Advanced Management Program
    Harvard University
  • Doctor of Education--In Progress 2019 (Anticipated)
    Executive Marketing Education University of Minnesota


  • Marketing and Social Media Strategy
  • Sales and Marketing Management
  • Executive Marketing Education


Wayne Mueller was the Director of Undergraduate Studies in Marketing from 2017 - 2020. Prior to this role, he completed a five year commitment as Director of the Institute of Research in Marketing. The mission of the Institute is to integrate Carlson’s prolific marketing research academics and reputation with the practitioner world of Corporate America. 

As Institute Director, Mr. Mueller was responsible for raising close to seven hundred thousand dollars for the Department of Marketing Faculty through our generous Corporate Institute Board members. As a result, our Marketing Department’s academic team is ranked in the Top 5 in the United States among all academic institutions in Marketing Research and Impact.  

Mr. Mueller has more than 30 years of corporate marketing, selling and management experience with the IBM Corporation from which he retired as a Business Development Executive in IBM’s Retail and Finance Industries.   

Mr. Mueller led the IBM Marketing Team for 12 years on The Target Corporation where IBM was closely linked to Target’s corporate strategy execution through investment in information technology.  During that time, Target's investments in IBM technology grew from $10m to $100m per year, primarily through strategic executive partnerships in store systems, headquarter sales and inventory management systems and I/T services.  As IBM Client Executive, Mr. Mueller was responsible for orchestrating executive relationships and partnerships between Target and IBM to enhance Target’s profitability through use of technology.  

During his IBM career, Mr. Mueller was nominated to attend Harvard’s Advanced Management Program in Boston which required sponsorship from the Target Executive team.  The classes involved more than 150 hours utilizing business case study classes with Harvard Professors in the areas of marketing strategy development and leveraging technology for competitive advantage using Michael Porter's models. During this time, he was also a Segment Strategy Manager for IBM’s US Retail Industry Marketing Organization.

He completed his career with IBM as a Business Development Executive covering Wall Street and financial accounts on a National basis in IBM’s Financial Services Industry. During this time he was part of IBM’s Financial Industry US Strategy team. Mr. Mueller is a 9/11 survivor. 

His undergraduate work was in marketing from the University of Wisconsin-Madison and his MBA is from the University of St. Thomas in Management.    Mr. Mueller is completing his PhD work at the University of Minnesota focused on Marketing and Executive Education.  

Mr. Mueller and his wife, Marge, (a 30 year career as Manager at Park Nicollet Medical Center )have two sons: Peter, a Carlson graduate and working for the Apple Corporate Marketing Team on Target Headquarters. . Son Greg, a Carlson MBA student with a Marketing and Supply Chain career heading up a Worldwide Supply Chain team at Cargill Corporation. Greg is also on the Supply Chain Board here at The  Carlson School of Management. Mr. Mueller’s other interests are family, golf, sports, and skiing.

Selected Works & Activities.

  • Current Research

    Mr. Mueller is currently working toward his PhD in Marketing & Executive Education at the University of Minnesota

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