Richard N Cardozo
3-365 Carlson School

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Richard Cardozo

Strategic Management & Entrepreneurship


  • AB 1956
    Psychology Carleton College

  • MBA 1959
    Harvard Business School

  • PhD 1964
    Business Administration Univ. of Minnesota


  • Market analysis and commercialization strategies for new products
  • Formation and growth of new business

Selected Works

"A Theory of Opportunity Identification and Development," Journal of Business Venturing, 2001."
"Product-Market Strategies & New Business Growth," Journal of Product Innovation Management, 1993
"Identifying Key Customers for Novel Industrial Products," with D. Smith and M. Viswanathan, Journal of Product Innovation Management, 1988
"Applying Financial Portfolio Theory to Product Portfolio Decision: An Empirical Study," with D. Smith, Journal of Marketing, 1983
New Product Forecasting, with V. Mahajan and J. Wind, Lexington Books, 1983

Current Activities

Community Relationships

  • Board of directors, National Presto Industries

  • Chairman of the board, Brownstone Distributing

Current Research

  • Business growth

  • Corporate venturing

Scholarly Service

  • Visiting professor, Harvard Business School, 1982-83

  • Fulbright lecturer, Hebrew Univ. of Jerusalem, 1980

  • Current editorial appointment:

  • Editorial board, Journal of Business Venturing

  • Editorial board, Journal of Entrepreneurship Innovation & Change