Richard Cardozo
Professor
Strategic Management & Entrepreneurship
Contact
Education:
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AB 1956Psychology Carleton College
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MBA 1959Harvard Business School
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PhD 1964Business Administration Univ. of Minnesota
Expertise:
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Market analysis and commercialization strategies for new products
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Formation and growth of new business
Selected Works & Activities
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Journal Articles"A Theory of Opportunity Identification and Development," Journal of Business Venturing, 2001."
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Journal Articles"Product-Market Strategies & New Business Growth," Journal of Product Innovation Management, 1993
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Journal Articles"Identifying Key Customers for Novel Industrial Products," with D. Smith and M. Viswanathan, Journal of Product Innovation Management, 1988
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Journal Articles"Applying Financial Portfolio Theory to Product Portfolio Decision: An Empirical Study," with D. Smith, Journal of Marketing, 1983
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Whole BooksNew Product Forecasting, with V. Mahajan and J. Wind, Lexington Books, 1983
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Business growth
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Corporate venturing
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Visiting professor, Harvard Business School, 1982-83
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Fulbright lecturer, Hebrew Univ. of Jerusalem, 1980
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Editorial board, Journal of Business Venturing
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Editorial board, Journal of Entrepreneurship Innovation & Changes
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Board of directors, National Presto Industries
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Chairman of the board, Brownstone Distributing