Richard Cardozo

Richard Cardozo

Strategic Management & Entrepreneurship



  • AB 1956
    Psychology Carleton College
  • MBA 1959
    Harvard Business School
  • PhD 1964
    Business Administration Univ. of Minnesota


  • Market analysis and commercialization strategies for new products
  • Formation and growth of new business

Selected Works & Activities

  • Journal Articles
    "A Theory of Opportunity Identification and Development," Journal of Business Venturing, 2001."
  • Journal Articles
    "Product-Market Strategies & New Business Growth," Journal of Product Innovation Management, 1993
  • Journal Articles
    "Identifying Key Customers for Novel Industrial Products," with D. Smith and M. Viswanathan, Journal of Product Innovation Management, 1988
  • Journal Articles
    "Applying Financial Portfolio Theory to Product Portfolio Decision: An Empirical Study," with D. Smith, Journal of Marketing, 1983
  • Whole Books
    New Product Forecasting, with V. Mahajan and J. Wind, Lexington Books, 1983

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