Michael Houston

Michael J. Houston most recently served as the Ecolab-Pierson M. Grieve Chair in International Marketing and Associate Dean of Global Initiatives at the Carlson School of Management. In that capacity he oversaw the Carlson Global Institute. He also served as Academic Director, Center for International Business Education and Research. He previously served as Interim Dean, Associate Dean of Faculty and Research, and Chair, Department of Marketing.  He was the founding academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. He holds a Ph.D. in Marketing from the University of Illinois, and has been a member of the faculty at the Carlson School since 1986.  Teaching with both the MBA and Ph.D. programs has allowed Houston to share his marketing knowledge in Carlson School programs around the world, including Vienna, Warsaw, and Singapore.  His research specializes in global branding and cultural differences in consumer behavior.   He has served on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and the Asian Journal of Marketing.  His publications appear in several of those journals. He is also a past editor of the Journal of Marketing Research.  Professor Houston is a 2012 recipient of the University of Minnesota Global Engagement Award.