Maria Ana Vitorino
Room 3-150 CarlSMgmt
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Maria Ana Vitorino

Associate Professor


  • Ph.D. 2008
    Marketing The University of Chicago Booth School of Business

  • MBA 2008
    The University of Chicago Booth School of Business

  • MSc 2002
    Statistics London School of Economics (LSE)

  • Licenciatura (B.A. equivalent) 2000
    Business Catholic University of Portugal


  • Empirical Industrial Organization
  • Entry and Market Structure
  • Regulation
  • Advertising
  • Finance

Professor Vitorino's research interests include firms' pricing strategy, consumer-choice models and using game-theoretic models to explain the strategic impact of firms' entry decisions. Broadly, she is interested in empirical applications of statistics and economic models of industrial organization to marketing.

Professor Vitorino also does research in the intersection of Marketing and Finance. More specifically, she is interested in understanding how firm value is affected by Marketing activities such as Advertising.

Selected Works

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Current Activities