John Marinovich
Room 3-150 CarlSMgmt

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John Marinovich

Teaching Specialist
Marketing Department



Creative marketing integrator and brand building executive with solid experience on Fortune 100 brands. Expertise in cross-platform marketing strategy and digital communications including how brands can maximize their delivery across all major touch points such as collaborative spaces, the effect of consumer culture in a global environment and product design integration with business strategy. Understanding of technology strategies and the enabling technologies including social computing and SOA to wireless applications and mobile Internet. P&L responsibility for building profitable senior client relationships, directing client management teams, overseeing creative development, producing integrated marketing programs, strategic consulting and new business/strategic alliance development in fast paced service organizations. Specialties: management, integrated marketing, global brand strategy, advertising, business consulting, new and emerging media [mobile, social networking, virtual worlds], e-commerce, b-to-b and b-to-c marketing, CRM, team building and mentoring, developing senior client relationships/new business, product design integration with business strategy, positioning, communications, product development, channel strategies and ROI

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