Jinjie (J.J.) Chen

Jinjie (J.J.) Chen

PhD Candidate
Marketing Department

Education:

  • M.S. 2015
    Marketing Mays Business School, Texas A&M University
  • B.S.B 2012
    Marketing Farmer School of Business, Miami University

Expertise:

  • Consumer Experience
  • Consumer Enjoyment
  • Hedonic Decline

Biography

Jinjie (J.J.) Chen is a Ph.D. candidate in the Department of Marketing at the Carlson School of Management. He received his M.S. in Marketing from Mays Business School, Texas A&M University and B.S.B in Marketing, Magna Cum Laude, from Farmer School of Business, Miami University. 

J.J. is currently focused on how environmental, contextual, psychological, and marketing factors can affect consumer enjoyment. His work in this area has been published and/or is under review at premier psychology and marketing journals. His work has also been presented at several major conferences. He has received several awards for his research and teaching achievements.

Prior to academia, he was a consumer research analyst at the Nielsen Company. He conducted both quantitative and qualitative research for several multinational clients at Nielsen.  


Selected Works & Activities.

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