Jinjie (J.J.) Chen

Jinjie (J.J.) Chen

PhD Candidate
Marketing Department


  • M.S. 2015
    Marketing Mays Business School, Texas A&M University
  • B.S.B 2012
    Marketing Farmer School of Business, Miami University


  • Consumer Experience
  • Consumer Enjoyment
  • Hedonic Decline
  • Marketplace Norms and Violations


Jinjie (J.J.) Chen is a Ph.D. candidate in the Department of Marketing at the Carlson School of Management. He received his M.S. in Marketing from Mays Business School, Texas A&M University and B.S.B in Marketing, Magna Cum Laude, from Farmer School of Business, Miami University. 

J.J.'s research focuses on how environmental, contextual, psychological, and marketing factors can affect consumer enjoyment. His research also examines norms and violations in marketplace and their implications. His work in these areas has been published and/or is under review at premier psychology and marketing journals. His work has also been presented at several major conferences. He has received several awards for his research and teaching achievements.

Prior to academia, he was a quantitative consumer research analyst at the Nielsen Company. He conducted large-scale research for several multinational clients. 

Selected Works & Activities.

  • Journal Articles
    Redden, Joseph, Kelly Haws, and Jinjie Chen (2017), “The Ability to Choose Can Increase Satiation,” Journal of Personality and Social Psychology, 112 (2), 186-200.
  • Working Papers
    Chen, Jinjie and Joseph P. Redden (2020), “Better Together: How Clustering Can Attenuate Hedonic Decline,” Revising for 3rd Round Review at Journal of Consumer Research (Dissertation Essay 1).
  • Working Papers
    Jinjie Chen, Alison Jing Xu, and Maria A. Rodas (2020), "Order Matters: Rating Service Professionals Reduces Tipping Amount," Revising for 2nd Round Review at Journal of Marketing.
  • Working Papers
    Chen, Jinjie, Deborah Roedder John, and Yajin Wang (2020), “Your Cheating Heart: When Using Counterfeits is an Act of Betrayal,” resubmission as a new manuscript invited at Journal of Consumer Psychology.
  • Working Papers
    Keep Calm and Smell the Roses: The Differential Impact of Low and High Arousal Emotions on Consumption Outcomes (with Rohini Ahluwalia and Maria A. Rodas), working paper, preparing for submission to Journal of Consumer Research.
  • Working Papers
    The Professor X Effect – Does Disability Allude to Competence? (with Ryan Tzushuo Wang and Alison J. Xu), working paper, preparing for submission to Organizational Behavior and Human Decision Processes.
  • Journal Articles
    Puligadda, Sanjay, William T. Ross, Jinjie Chen, and Elizabeth Howlett (2012), “When Loyalties Clash Purchase Behavior When a Preferred Brand is Stocked Out: The Tradeoff between Brand and Store Loyalty,” Journal of Retailing and Consumer Services, 19 (6)

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