Jeffrey Hertzberg

Assistant Professor
Med Formatics Inc



Jeffrey Hertzberg, M.D., M.S. is Assistant Professor at the Carlson School of Management's Medical Industry Leadership Institute, and president of Medformatics, Inc., a Minneapolis-based consulting firm specializing in the design, implementation, and selection of health care information systems.  Dr. Hertzberg was a board-certified physician in general internal medicine practice before completing a National Library of Medicine research fellowship and graduate degree in Medical Informatics at the University of Minnesota, where he researched factors leading to successful implementation of information technology among physicians.  Since 1994, he has worked largely in the consulting arena, developing disease state management programs, physician profiling systems, and electronic health records for Fortune 500 companies like Pfizer Health Solutions, Pharmacia/Upjohn, AstraZeneca, and United Healthcare, as well as local and regional players like Minnesota Healthcare Network, Integrail Inc., and Focused Health Solutions in Chicago.  Dr. Hertzberg has taught medical informatics and other medical topics at the University of Minnesota Institute for Health Informatics and at the Carlson School of Management.   He is a frequent author on topics related to the medical computer sciences, and has lectured at Harvard Medical School, the Mayo Clinic, and the Kellogg Graduate School of Management. 

Dr. Hertzberg earned his medical degree at New York University, and his MS degree in Health Informatics at the University of Minnesota.  He completed residency training in Internal Medicine at the University of Minnesota Hospital and Clinic, where he also completed a research fellowship in Health Informatics.  

Selected Works

  • Hertzberg J. Highlights from the 2011 American College of Gastroenterology Annual Scientific Meeting: Communicating with the IBD patient; how to convey risks and benefits. ConsultantLive: Peer-Reviewed Consultations in Primary Care, November 2, 2011
  • Hertzberg, J. Podcast: Maintaining a healthy patient relationship in the EHR era. Physicians Practice, August 17, 2011
  • Hertzberg J. Highlights from American College of Cardiology Annual Scientific Meeting. Heart failure with preserved ejection fraction, lessons from three cases. ConsultantLive, Peer-Reviewed Consultations in Primary Care, April 4, 2011
  • Hertzberg J. Hands-on CME workshops may be a superior model for delivering educational information to physicians: Enteroscopy and other endoscopic procedures. ConsultantLive: Peer-Reviewed Consultations in Primary Care, October 22, 2010
  • Hertzberg J. Using social networking as a marketing tool for medical practices. Physician Practice Magazine, August 2010
  • Program Chair, The Patient-Centered Primary Care Practice: Focus on Diabetes, 2009 Developed course material and moderated video webinar for national continuing medical education program—CME, LLC
  • National Primary Care Webcast Sponsored by Physicians Practice Magazine,: "Everything You Need to Know About E-Prescribing," October 10, 2008
  • Hertzberg J. Patients will continue to gather health care information from the Web. Managed Care Interface, 2002;15(4):54-55
  • Hertzberg J. HIPAA compliance is an opportunity, not a threat. Managed Care Interface, 2001;14(12):46-48
  • Hertzberg J. Computerized patient records: current and future opportunities. J Med Practice Management, March/April 2000
  • Hertzberg J. A call to arms: why physicians must become leaders in the development and use of informatics solutions. Essential Informatics for Medical Groups, January 1999
  • Hertzberg J. Different worlds: adapting academic informatics to a medical practice. Minnesota Physician, November 1997
  • Hertzberg J. Driven by data: physicians are building their own informatics infrastructures. Minnesota Physician, November 1996
  • Metfessel B, Hertzberg JK. Using integrated data systems to manage provider networks. Managing Employee Health Benefits, Summer 1996;40-6
  • Nusrat A, Tepper D, Hertzberg J, Sonnenblick EH, Aronson RS. Effects of amrinone on atrioventricular conduction in the intact canine heart. J Clin Pharmacology, 1983;23(7):257-65

Current Activities

Community Relationships

  • President, Medformatics, Inc., Minneapolis MN. Clients include health care software companies, disease management companies, and medical groups. Projects have included decision support systems for disease state management and physician profiling systems, episode-based pharmaceutical reporting, electronic medical record systems, vendor selection processes, and educational sessions for end-users.