Advisory Board

To ensure continued evolution and expansion of the Department of Marketing, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

  • Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
  • Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
  • Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute


David Crist
Vice President of Marketing, Consumer Business Group
Carmen Johnson
Senior Vice President for Audience Development & Chief Marketing Officer
Minnesota Public Radio

Kenneth Greer
Chief Marketing Officer, Augeo Marketing & President, Augeo+Greer
Augeo Affinity Marketing

Elda Macias
Director, Segment Marketing, Enterprise Marketing
Jennifer Hayes
Vice President, Segment Marketing
Compeer Financial
Sandra Clifford
Director Insight Innovation, Strategic Insights
United Healthcare
Stephen Lauring
Vice President, Customer & Marketing Insights
Lorenz Esguerra
Executive Vice President
Weber Shandwick
Dan Peterson
Director, Corporate Marketing Insight
Land O'Lakes
Marie Becker
Senior Vice President
Wells Fargo
Jill Renslow
Senior Vice President Business Development & Marketing
Mall of America
Chris Behrens
President & Chief Executive Officer
Rachel McKinnon
Director, Market Intelligence & Marketing Operations
Marvin Windows and Doors

Academic Representatives to the Advisory Board
David Hopkins - Program Director, Carlson Brand Enterprise
George John - Professor
Akshay Rao - Professor
Wayne Mueller - Immediate Past Program Director


Contact Institute for Research in Marketing