To ensure continued evolution and expansion of the Department of Marketing, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

  • Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
  • Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
  • Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute


Kenneth Greer
Chief Marketing Officer, Augeo Marketing
President, Augeo+Greer
Lorenz Esguerra
Executive Vice President
Weber Shandwick

Stephen Lauring
Vice President, Customer & Marketing Insights

Marie Becker
Senior Vice President
Wells Fargo
Dan Peterson
Director, Corporate Marketing Insight
Land O'Lakes

Chris Behrens
President & Chief Executive Officer

Jill Renslow
Senior Vice President Business Development & Marketing
Mall of America
Academic Representatives to the Advisory Board
David Hopkins
Program Director, Carlson Brand Enterprise
Rachel McKinnon
Director, Market Intelligence & Marketing Operations
Marvin Windows and Doors
George John
Professor and Associate Dean, General Mills-Gerot Chair in Marketing
Elda Macias
Director, Segment Marketing, Enterprise Marketing
Akshay R. Rao
Professor, General Mills Chair in Marketing

David Mucha
Vice President, Strategic Insights Group
United Healthcare

Wayne Mueller
Immediate Past Program Director, Senior Lecturer