Blue Dog Denim is also a Student Division semifinalist! Discover the other 79 semifinalists by browing our site and blog.
Who are you and what do you do?
Growing up, the founders of Blue Dog Denim struggled to find jeans that fit their bodies and made them feel amazing. As adult women they continued to leave the dressing room empty-handed and with lower self esteem. The Blue Dog Denim founders decided that there had to be a better way.
What was the inspiration for your idea?
Blue Dog Denim aims to change the way women experience denim through the creation of a new sizing method. Modeled after men’s denim - using both waist and inseam measurements - this method provides twenty-two sizes, in inches, that embrace each woman’s unique body.
What opportunities or benefits have developed due to your involvement in MN Cup so far?
After winning the St. Olaf College Ole Cup, we were overwhelmed by the support from St. Olaf Alumni and we continue to receive that support from everyone involved in the MN Cup. The MN Cup’s mentor connection program has been one of our greatest assets thus far in the competition. Not only can we lean on them for advice and guidance, but we also look to the femal entrepreneurs as role models.