Analytics for Good Institute Cases
Education is core to our mission. To help students learn and apply analytics techniques, we develop and publish teaching cases with real data sets from clients and other partners.
Our current library of analytics teaching cases covers a variety of real business problems related to social media strategy, digital attribution, freemium models, search engine marketing, and more. Through these cases, students can practice applying their analytics skills using real data and in a business context.
Our cases have been used at universities around the world, including MIT Sloan, NYU Stern, McGill University, Indian School of Business, Carnegie Mellon University, UC Davis and UC Irvine, Tel Aviv University, and elsewhere.
Please direct questions about cases to calteam@umn.edu or thom1221@umn.edu
Building a Successful Crowdfunding Campaign
Teaching case with data from a real crowdfunding platform.
Concepts: crowdfunding, crowd sourcing, consumer behavior, incentive and reward strategy, entrepreneurship.
Mall of America Gains New Insights from Wi-Fi Data
Teaching case with data from the mall's Wi-Fi network.
Concepts: exploratory data analysis, Wi-Fi as amenity, brick and mortar retail, consumer behavior.
High Note's Freemium Conundrum
Teaching case with data from a real online music-listening platform.
Concepts: exploratory data analysis, freemium business models, social influence online, consumer behavior.
Data-driven Customer Insights at Sun Country Airlines
Teaching case with data from Sun Country Airlines.
Concepts: exploratory data analysis, consumer behavior, customer preferences, targeted marketing, clustering and segmentation, customized promotions.
Search Engine Marketing for Cloverleaf Stores
Teaching case with data from a real retailer.
Concepts: exploratory data analysis, SEM, digital marketing, ad impressions and click-throughs, optimization of marketing spend.
Exploring Digital Attribution at W.M. Winters
Teaching case with data from a real retailer.
Concepts: online advertising, digital channels. digital attribution, last-touch attribution, optimizing marketing spend.
Social Media Strategy for the Minnesota Wild
Teaching case with data from the MN Wild NHL franchise.
Concepts: exploratory data analytics, social media strategy, social media marketing, fan engagement, brand management, online content, Facebook.