Wayne Mueller

Undergraduate Studies Director, Senior Lecturer


Wayne Mueller is a Carlson Marketing Professor – Executive, MBA and Undergraduate Programs, and Director – Undergraduate Studies in Marketing. His past work was Director of the Institute for Research in Marketing at the Carlson School of Management where he was responsible for raising over $1m in research funding for the Marketing Department through Executive Corporate Board Members from the Twin Cities.

He is a former sales and marketing executive with over 30 years of experience working as a Client Executive with IBM. While with IBM he led a 30-plus person Target account sales team and handled Wall Street accounts in IBM’s financial services industry. In addition, he worked as IBM’s U.S. Business Development Executive on marketing and segmentation strategy for both the retail and financial services industries. Mueller attended Harvard Business School’s Advanced Management Program and is nearing completion of his Ph.D. in Executive Marketing Education at the University of Minnesota.