Vlad Griskevicius

Professor│Carlson Foundation Chair


Vladas Griskevicius is the Carlson Foundation Endowed Chair in Marketing, Carlson School of Management, University of Minnesota.  He serves as chairperson of the Marketing Department and as Associate Editor of the Journal of Marketing Research. He has an extensive background in psychology and is an expert in persuasion and social influence, communication, green marketing, and the evolutionary roots of modern behavior.

He has published over 75 scholarly works and is co-author of The Rational Animal – a book about how our ancestral past shapes everyday decisions. He has published over 50 articles in top business and psychology journals, and is regularly featured on the Discovery Channel, the Economist, the New York Times, the Wall Street Journal, BBC News, and TIME magazine. He holds degrees in economics and psychology from the University of California and a PhD in Psychology from the Arizona State University.