Innovating to Simplify the Enterprise in Times of Crisis
With Rob Britton, Carlson Executive Educators Network
“When things get difficult, we cannot have business as usual.” As you think about how your own business will position itself during this time of turbulence, Rob Britton, former executive at American Airlines, shares how innovative thinking helped the airline industry rebuild after the terrorist attacks of September 11, 2001, which involved two of American Airlines' aircraft. As you innovate for the future, Rob reminds you that new business practices that start out as disruptive or controversial quickly became the new normal. Check out the video to learn more.
Rob Britton
Dr. Rob Britton held a range of leadership positions during 22 years at American Airlines, mostly in marketing and planning. He now teaches part-time at Georgetown and is an annual guest lecturer at 25 business schools worldwide, including London Business School, Wharton, and of course Carlson. A proud Minnesota native, he holds a B.A., M.A., and Ph.D. in geography from the U of M.
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