Leader in course breakout

Strategic Persuasion: How to Influence Without Authority

Effective people in professional capacities use personal influence to build team relationships and get work done. This course will teach you how to communicate effectively and build confidence in your ability to positively influence the people around you.

Program Details

In Person: Minneapolis, MN

About the Program

Leaders are unlikely to be successful if their approach is to simply demand things get done. Most people in professional capacities use their influence to motivate and inspire their teams and cement their authority. This course will teach participants how to use influence to build relationships, generate goodwill, and get work done.



Course participants will explore the ethics of influence and learn techniques for generating motivation. They'll practice approaches for strategically building relationships and developing reciprocity. They'll learn how to generate authority and harness social information and cues to be a stronger leader. This skill-set is useful for anyone who works with people and coursework is designed to help participants understand the psychology of why people act the way they do. Participants will complete the course with increased confidence in their ability to influence people.

  • Participants learn to use practical tools to become more powerful and influential with coworkers, managers, and partners
  • Lectures, discussions, and live exercises teach you how to master and mobilize entire teams, departments, and organization

Please note that "Strategic Persuasion: How to Influence Without Authority" was previously called "Power and Influence."

Learn how you can customize this program for your organization.


  • Managers who have a grasp technical skills but still want to become more influential
  • Leaders with goals to improve emotional intelligence
  • C-suite
  • Managers and directors who must lead across teams or in areas without formal authority

Key Benefits

  • Manage both team and interpersonal relationships more effectively
  • Hone presentation techniques
  • Refine your EQ (emotional intelligence)
  • Master practical approaches for successful verbal and non-verbal communication
The class absolutely exceeded my expectations. I was very impressed with the presentation of material and the attention to detail. Wonderful staff.
– Director of Sales, Waterous Co.

Faculty Perspective

Learn what makes Strategic Persuasion Prof. Vlad Griskevicius's favorite course to teach. 


Day 1
How Small Things Can Have a Big Effect

The Ethics of Influence

Pre-Persuasion & the Contrast Principle

Strategically Building Relationships: Principle of Reciprocity

Harnessing Social Information: Principle of Consensus

Building Power without Power: Principle of Authority
Day 2
Instilling Motivation: Principle of Consistency

Motivating Action: Principle of Scarcity

Long-Term Influence: Principle of Liking

Integrative Communication Exercise

Additional Details


Vlad Griskevicius
Associate Dean of the Undergraduate Program, Carlson Family Foundation Chaired Professor of Marketing

Vladas Griskevicius is the Carlson Family Foundation Chaired Professor of Marketing, Carlson School of Management, University of Minnesota. He serves as chairperson of the Marketing Department and as Associate Editor of the Journal of Marketing Research.

Register Today!