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People Analytics: Driving Strategy with Data

HR professionals are surrounded by vast troves of employee level data and in many cases, this data isn’t being leveraged to its full potential. This course will help participants realize the potential of their employee data to improve people-related decision-making and human resource strategy.

Program Details

Live Online

This course section will be held live online.

About This Program

Understanding and leveraging human resources data can help your organization increase its ability to meet business goals and drive engagement throughout your company.

Admittedly, leveraging people analytics is not always a straightforward and simple process. Data can be messy and may be located in multiple systems across separate teams. Sometimes, even the initial project to locate, clean, and integrate data can be extensive. However, the payoff of harnessing the data's power can be substantial--by increasing the organization's ability to inform and solve business problems.

This course will guide you through the people analytics landscape--from basics on terminology in the analytics space to guidance on how to set up or expand your team, to how to act on the insights. You will hear about approaches used by organizations to get through the adoption curve, including use cases on turnover, employee engagement, employee selection, and diversity and inclusion.

Whether you are just starting out on the people analytics journey or if you are well underway, you'll leave the course with a practical plan of how to take the next steps to tackle HR-relevant business challenges.



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This program is valid for 12 PDCs for the SHRM-CP® or SHRM-SCP®.



The Live Online Experience

Through the Carlson Executive Education live online experience, you’ll immerse yourself in cutting-edge business coursework and connect with peers and Carlson faculty from the convenience of wherever you are. Live online courses are designed to be interactive and are in real-time. Your cohort will work through group discussions, including direct faculty interaction. You’ll finish the course with valuable insights to apply at work, as well as a new network of peers. Live Online FAQ.

Program Contact
Contact Carol Roecklein


  • Leaders responsible for hiring and managing talent
  • HR professionals and their business partners
  • General managers, directors, VPs
  • HR Analysts


Key Benefits

  • Increase your ability to strategically partner across the organization
  • Learn a framework for aligning people analytics with business needs and strategy
  • Gain a working knowledge of descriptive and predictive analytics
  • Practice defining a problem and mapping the solution (the path from data to analysis to action)
  • Consider ethical questions inherent in using people data
  • Leave the course with an analytics and communication plan to tackle an HR-relevant business challenge

People Analytics: Solving Business Challenges with Employee Data

Colleen Flaherty Manchester shows how data analytics can be used to solve human resources challenges and move organizations to achieve their major business goals. People Analytics dives deeper into these principles and practices needed to get the most out of HR analytics initiatives.


Day 1
What is People Analytics? Overview of People Analytics Landscape
Purposeful Analytics Approach
Building Capabilities
Data Analytics: Tools & Terminologies
Data Analytics: Role of HR Domain Knowledge
Day 2
The People Analytics Team
Building and Functioning of a Team
Emerging Technology
Revealing Insights and Storytelling with Data
Bringing Insights to Action and Future of People Analytics

Additional Details


Colleen Flaherty Manchester
Professor and Board of Overseers Professorship

Colleen Flaherty Manchester, PhD, is a Professor in the Work and Organizations department and Board of Overseers Professor at the Carlson School of Management, University of Minnesota. She completed her PhD in economics from Stanford University, with a specialization in labor economics and public finance. She also received her B.A. in both public policy and economics from Stanford University.

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Live Online