A survey of the $2 trillion medical industry, this course covers physician and hospital services, insurance, pharmaceuticals, medical devices, information technology, and industry scale, interactions, opportunities, and barriers.
This course is designed for:
The outcome of this course will be to provide a future manager with an awareness of the entire scope of the medical industry.
The healthcare market place constitutes nearly three trillion dollars spent in the U.S. and several trillion spent globally. With the growing demand for medical technology and the aging of the population, the scale and complexity of the health care supply chain is expected to dramatically increase over the next two decades. The health care sector is comprised of several markets for goods and services including physician services, hospital services, insurance, pharmaceuticals and medical devices, and information technology. This course will provide a survey of the health sector to understand the scale, the interactions and interrelationships of the health care markets, the market opportunities offered by different sectors of the health economy, and the barriers in this expanding and global industry.
By the completion of this course, students will have acquired a broad perspective on the health sector. Specifically, the course will provide students with the skills to:
Identify the key actors in the healthcare sector and their market roles.
Understand how the interactions of the actors influence particular markets.
Understand the market opportunities offered by different sectors of the health economy.
Understand the interrelationships between the markets.