Man working on computer Humphrey

Digital Transformation

Develop an understanding of the four major trends driving global business changes to the role of digital technology and data.

Program Details

In Person: Minneapolis, MN

About This Program

Understand how digital technologies are changing business and identify strategic areas where you can leverage digital technology to create value and win competitive advantage.

Coursework will focus on four major trends driving digital revolution in firms. First, tracing the impact that digitized enterprise systems have had on many key business processes and the opportunity this investment has brought. Secondly, understanding the value consumer data has for business, as well as where to find and leverage online and mobile enabled data. Additionally, making sense of the Internet of Everything and its now trillion-dollar share of the industry. Finally, addressing AI, machine learning, and analytics which are powering the fourth industrial revolution. Coursework will cover emerging opportunities for new business models, including forthcoming advances in self-driving cars, algorithmic social processes such as online dating and commerce, and genetically personalized medicine.

The above trends have made the strategic management of digital processes a complex, but potentially differentiating, core business capability. This course will help you develop an understanding of these trends and the ability to analyze the strategic aspects of digital transformation. Upon completion, you'll have a better grasp of how your own business can thrive during the disruption, transformation, and innovation of an increasingly digital world.


  • Managers
  • Directors
  • Vice Presidents
  • High-Level Strategic Leaders

Key Benefits

  • Understand how to develop a yin-yang efficiency-innovation based digital strategy
  • Develop an understanding of digital transformation
  • Spot digital-revolution induced industry disruption
  • Learn how to cope with digital disruption by changing your product strategies to platform strategies
  • Demystify AI, analytics and machine learning for creating business value
  • Address algorithmic bias to enhance the cause of diversity, equity and inclusiveness

Additional Course Details

Day 1
Managing Digital Technology: Yin-Yang Efficiency-Innovation Framework
Digital Transformation of an Incumbent
Digital Technology Enabled Industry Disruption and the Sharing Economy
Day 2
Platform Competition: The Way Forward
Artificial Intelligence, Machine Learning and Analytics Based Business Models
DEI Challenges with AI
Ravi Bapna
Associate Dean for Executive Education
3-365 Carlson School

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