Teams from eight schools are invited to participate in the Elite Eight Case competition, highlighting the challenges facing brand managers in today's competitive market place.

Past Competition Topics

  • Reviving mature brands within intensely competitive categories, Go-Gurt 2001
  • Extending franchises in the face of competitive giants, Freschetta 2002
  • Developing a brand in a highly fragmented business to business marketplace, 3M 2003
  • What is the implication of Customer Centricity for the Best Buy brand, Best Buy 2004
  • Positioning an industrial line of products in a business-to-business setting, Ecolab 2005
  • Is Cause Marketing the right way to re-energize Cheerios heart health credentials in the short and long term, General Mills 2006
  • Growing the Archer Farms brand within a highly competitive bottled water market, Target 2007

Participant Responsibilities

  • PDF iconElite 8 Case Competition Rules (55.57 KB)
  • Travel to and from the Minneapolis/St. Paul airport
  • Hotel accommodations in Minneapolis. We have a special rate at a nearby hotel.
  • Any additional resources like textbooks that might help you develop your case

Past Participants

  • University of California Berkeley - Haas School of Business
  • University of Minnesota - Carlson School of Management
  • Duke University - Fuqua School of Business
  • Indiana University - Kelley School of Business
  • Northwestern University - Kellogg School of Management
  • University of Michigan - Ross School of Business
  • University of California, Los Angeles - Anderson School of Management
  • University of Pennsylvania - The Wharton School