Italy Brand Management

MKTG 4082W: "Made in Italy" Brand Management

Undergraduate Global Enrichment in Italy

Program Dates:


This program is no longer accepting applications.

Please note - because of the late date of Carlson School's graduation, this program will be departing the US on May 21 and returning to the US on June 4. It will not be possible to leave the program early to accommodate internship or job start dates. Take this into consideration when discussing opportunities with employers. 

Program Details

    4082W "Made in Italy" Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. "Made in Italy" integrates theory and practice in order to provide students with a decision-making framework they can use in the workplace. The course focuses on understanding mass market brand management techniques as well as luxury brand management techniques, in the context of an international marketplace. This is an opportunity for students to fulfill Marketing 4082: Brand Management with study in both the United States and Europe.

    Pre Departure Orientation: Friday, February 15th 1-4pm

    Class sessions: Spring B term M/W 11:50-1:30pm

    Program Dates: May 21 - June 4, 2019

    Rome is the capital of Italy and a top global fashion capital. Rome's history dates back to more than two and a half thousand years and is regarded as one of the birthplaces of western civilization. Today, Rome remains the center of politics in Italy and the economy of the city is largely dependent on tourism and cultural services in addition to high-technology companies, research, construction and commercial activities. Rome is home to famous attractions like the Colosseum, Pantheon, Roman Forum, and the Trevi Fountain. In addition, Rome is the only city in the world to contain an entire state: Vatican City.

    As the capital of the region of Tuscany, Florence was the birthplace of the Renaissance. Today Florence's economy is based mainly on the service industries such as tourism and manufacturing industries such as textile, metalwork, pharmaceuticals, glass and ceramics, and chemistry and on Florentine craft such as jewelry and embroidery. Italy's top designers use the textile factories of Florence for the execution of their designs. Being world famous for its art and architecture, the city contains world-renowned landmarks such as Brunelleschi’s Duomo, the Ponte Vecchio, the Uffizi Gallery, the Pitti Palace, and others.

    Students stay in conveniently-located hotels and will share a room with one or two classmates of their same gender. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast daily, a welcome dinner, and closing dinner are provided.

    • 4 credits that substitute for Carlson's Marketing 4082w course
    • MKTG 4082w fulfills the following LE requirements: WI-upper division
    • Grading is A-F basis
    • Prerequisites are MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior

    This program is open to University undergraduate students in good academic standing, with a minimum GPA of 2.75 at the time of application.

    Students must also have completed MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior by the end of Fall Term 2018.

    The application process is competitive, and space is limited. Students should seek advising from an Education Abroad Adviser in CGI on crafting a competitive application.  

    To apply, please visit the Apply page. Students will be charged a $50 application fee. The application cycle starts on September 1 and the priority deadline is October 1. Applications for programs that do not fill by the priority deadline will be accepted on a rolling basis until full. Applications will be reviewed and students will be informed of their status within 4 weeks of the priority deadline.

    Most financial aid may be applied to study abroad. University of Minnesota students are eligible for education abroad scholarships. Please see Financial Aid and Scholarships for more information.

    • 30 University of Minnesota undergraduate students

    Spring B term M/W 11:50AM - 1:30PM

    The first portion of the program is spent in Rome and students will learn about Italian history and culture to provide a context for understanding the Italian Brand. In addition, they will participate in an interactive field exercise that covers the art of brand creation. Then, after a weekend for independent exploration, the group travels to Florence for a week of site visits and cultural activities ending with a course debrief session and a farewell dinner.

Cost Estimate (Summary)

These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.

*Students should also maintain their U.S.-based health insurance plan while abroad.
**Non-U.S. passport holders need to check with the Embassy of Italy on the visa application procedures and costs.

2018-2019 Tuition for 4 academic credits (included in the 13+ credit tuition plateau. Please see One Stop for more information about tuition rate) $0
Program Fee (including international airfare between Minnesota and Italy, transportation from Rome to Florence, hotels, program events, two group meals, transportation, and international health insurance*) $5,400
International and domestic airfare (included in Program Fee) $0
Hotel Accommodation (including daily breakfasts) $0
Passport and Photos** $145
Textbooks $200
Essential Daily Living Expenses (local transportation, incidentals, internet, laundry, etc.) $350
Meals (lunches and dinners not included in the Program Fee) $500
Total $6,595


Emily Sauey
Jay Lipe
Academic term(s)
Short-Term May/June
Degree level