Four Carlson students stand and smile in front of the Andes mountains, against a blue sky.

IBUS 6401: Graduate Global Enrichment in Argentina and Chile

Marketing in the Mayhem: Why Chile Thrives and How Argentina Tries

Program Dates:


Overseas Program: Sunday, January 5th - Saturday, January 18th, 2020.

Pre-Departure Classes: Fall 2019 B Term, Thursdays from 3:45 - 5:25pm. Two post-travel sessions will be held late-January/early-February 2020.

(The overseas program hotels are confirmed for January 5-18, 2020. Students should plan to arrive in Buenos Aires no later than Sunday, January 5 and depart from Santiago any time on or after Saturday, January 18.)

Program Details

    This course will explore the use of the Marketing Management Process by firms and governments as they seek to grow. For example, much of Chile’s recent success is predicated on a broad product and market diversification strategy seeking to expand beyond copper into wine, fish, forestry and food. While across the Andes in Argentina, a more challenging political and business environment has led some firms to embrace vertical integration in an effort to ensure the reliability of channel partners. The countries are different, the economies are challenging, let’s learn about marketing in the mayhem.

    Upon completing this course, students should be able to:

    • Analyze marketing strategies of domestic and global firms
    • Assess market conditions that contribute to firm strategies
    • Appreciate the impact that culture has on business 

    “This experience presented an incredibly staunch representation of two very different Latin American countries. Being able to experience the culture, struggles, and successes first hand was an amazing opportunity that I will cherish for the rest of my life.”   - Peter Schmitt, past participant

    "My experience abroad was enlightening culturally, academically, and professionally. I had a fantastic experience connecting with Argentines and Chileans about a wide range of topics. Learning first-hand how business operates in two different economies challenged my thinking, and provided me with a strategic foundation for approaching international business situations throughout my career."   - Joe Christenson, past participant


    Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America. As the political, financial, industrial, and commercial hub of Argentina, the city is also known for its European style architecture and rich cultural life. Located on the eastern edge of Argentina's most productive agricultural region (the Pampa) and linked with Uruguay, Paraguay, and Brazil by a great inland river system, the city is the distribution hub and trade outlet of South America.

    Santiago is Chile's capital city, and the center of commerce for the country. It is a modern city and serves as the regional headquarters to many multinational companies including Minnesota-based 3M, Ecolab, and Cargill. Due to its location on fault lines, Santiago has a limited number of buildings remaining from Spanish colonial times, so the city boasts modern architecture and infrastructure.

    Students will stay in double rooms with students of the same gender at a centrally-located hotel in Buenos Aires and Santiago. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast will be provided daily at the hotels. A welcome dinner and closing dinner are also included in the program fee.

    • 4 graduate credits
    • Grading is A-F basis
    • The program is open to 30 Carlson graduate students in good academic standing, with a minimum GPA of 3.0 at the time of application.
    • The application process is competitive, and space is limited. Meeting the minimum requirements does not guarantee acceptance.

    U.S. citizens will need a valid passport to travel to Argentina and Chile. If you already have a passport, you need to check the expiration date and confirm that it is more than seven months after the program ends. If you do not have a passport, or your passport needs to be renewed, you will need to apply for one immediately upon confirmation.

    A visa is a document that proves that travel into a particular country has been approved by their governing body. U.S. citizens do not need a visa for visits up to 90 days for tourism in both Argentina and Chile. Non-U.S. passport holders should check with the Argentine and Chilean consulates regarding visa requirements and fees. A consulate is a foreign government's official place of residence and representation in a foreign country. While consulates provide passports, birth registration, and many other services, they also have consular sections which issue visas for foreign citizens to visit, study, and work in their country. If you carry a passport other than a U.S. passport and are required to carry a visa into Argentina or Chile, you will be responsible for securing your visa; you will work closely with the Program Manager (Stephanie Anderson) to make sure you have any University-specific documentation that you need.

    To apply, please visit the Apply page. Students will be charged a $50 application fee. The application cycle starts on April 8, 2019 and the priority deadline is June 15, 2019. Applications for programs that do not fill by the priority deadline will be accepted on a rolling basis until full. Priority deadline applications will be reviewed and students will be informed of their status no later than July 15, 2019.

    Most financial aid may be applied to study abroad. University of Minnesota students are eligible for education abroad scholarships. Please see Financial Aid and Scholarships for more information.

    • Up to 30 MBA and HRIR students from Carlson School of Management.

    Classes are Thursdays from 3:45-5:25pm, Fall B Term 2019. This course will be taught by Senior Lecturer Seth Werner ( of the Marketing Department. The pre-departure classes are a fundamental component of the curriculum. These pre-departure classes are partly discussion-based given the broad range of diverse and complex challenges faced in international business, and therefore the quality of the student experience is dependent upon all students attending and participating in the pre-departure classes.

    The program starts in Buenos Aires and ends in Santiago. (Transportation between cities is included in the program fee.) The program will begin with a welcome dinner and cultural introduction to Argentina. A typical day will include two academic or cultural activitiesincluding guest lectures from local university faculty, visits with government officials, NGO's, and businesses both domestic and international. The evenings and a one full day in each city will be free for independent sight-seeing and exploration.

Cost Estimate (Summary)

These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.

*Calculated based on the estimated 2018-2019 PTMBA tuition rate. Students enrolled in another degree program will be charged the tuition rate for four credits associated with their degree program. Please see OneStop for more information about tuition and fees or contact us with questions.

**Students should also maintain their U.S.-based health insurance plan while abroad.

***Costs for U.S. passports holders only, all other citizens must check with the embassies of Argentina and Chile for the respective fees. Costs subject to change prior to departure.

Estimated tuition for four PTMBA Academic Credits (not including collegiate, graduate student assembly, or transportation fees)* $6,140
Program Fee (including lodging, program events, regional flight from Buenos Aires to Santiago, breakfast daily, two group meals, and international health insurance**) $2,900
International airfare between Minnesota and Argentina/Chile $2,200
Hotel Accommodation (included in Program Fee, above) $0
Passport & Photos (based on prices for U.S. citizens***) $160
Textbooks/Course Materials $35
Daily Living Expenses (local transportation, incidentals, internet, laundry, etc.) $300
Meals (lunch and dinners not included in Program Fee) $500
Total $12,235


Lauren Dickinson
Seth Werner
Academic term(s)
Short-Term January
Degree level
Full-time MBA
Masters HRIR
Part-time MBA
Buenos Aires