IBUS 6401: Graduate Global Enrichment in Argentina and Chile

Marketing in the Mayhem: Why Chile Thrives and How Argentina Tries
Program is Full


Monday, January 1, 2018 to Saturday, January 13, 2018

Pre-departure classes Fall B term, Thursdays 3:45 - 5:25pm

One session in Spring A term date/time TBD

This course will explore the use of the Marketing Management Process by firms and governments as they seek to grow. For example, much of Chile’s recent success is predicated on a broad product and market diversification strategy seeking to expand beyond copper into wine, fish, forestry and food. While across the Andes in Argentina, a more challenging political and business environment has led some firms to embrace vertical integration in an effort to ensure the reliability of channel partners. The countries are different, the economies are challenging, let’s learn about marketing in the mayhem.

Upon completing this course, students should be able to:

  • Analyze marketing strategies of domestic and global firms
  • Assess market conditions that contribute to firm strategies
  • Appreciate the impact that culture has on business 


“This experience presented an incredibly staunch representation of two very different Latin American countries. Being able to experience the culture, struggles, and successes first hand was an amazing opportunity that I will cherish for the rest of my life.”   - Peter Schmitt, 2016 participant

"My experience abroad was enlightening culturally, academically, and professionally. I had a fantastic experience connecting with Argentines and Chileans about a wide range of topics. Learning first-hand how business operates in two different economies challenged my thinking, and provided me with a strategic foundation for approaching international business situations throughout my career."   - Joe Christenson, 2016 participant


Program schedule

The program starts in Buenos Aires and will then travel to Santiago. (Transportation between cities is included in the program fee.) The program will start with a welcome dinner and opening city tour. A typical day will include two academic or cultural activitiesincluding guest lectures from local university faculty, visits with government officials, NGO's, and businesses both domestic and international. The evenings and a one to two afternoons will be free for independent sight-seeing and exploration. To see a sample schedule please contact Carlson Global Institute at cgi@umn.edu.

Application and Admissions

Please refer to the "Apply" page for more information regarding your application to a Global Enrichment program


The program is open to MBA and MA-HRIR students from Carlson School of Management

Location details

Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America. As the political, financial, industrial, and commercial hub of Argentina, the city is also known for its European style architecture and rich cultural life. Located on the eastern edge of the Pampa, Argentina's most productive agricultural region, and linked with Uruguay, Paraguay, and Brazil by a great inland river system, the city is the distribution hub and trade outlet in South America.

Santiago is Chile's capital city, and the center of commerce for the country. It is a modern city and serves as the regional headquarters to many multinational companies including Minnesota-based 3M, Ecolab, and Cargill. Due to its location on fault lines, Santiago has a limited number of buildings remaining from Spanish colonial times, so the city has a modern architectural feel.

Housing and Food

Students stay in conveniently-located hotels in each city and will share a room with one or two classmates of their same gender. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast daily, a welcome dinner, and closing dinner are provided.


  • Up to 35 MBA students from Carlson School of Management

Academics and credits

  • 4 graduate credits
  • Grading is A-F basis

Academic term(s)


Financial Aid and Scholarships

Most financial aid may be applied to study abroad. University of Minnesota students are eligible for education abroad scholarships. Please see Financial Aid and Scholarships for more information.

Cost estimate (Summary)

These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.

*Calculated based on the estimated 2015-2016 PTMBA tuition rate. Students enrolled in another degree program will be charged the tuition rate for four credits associated with their degree program. Please see OneStop for more information about tuition and fees or contact us with questions.

**Students should also maintain their U.S.-based health insurance plan while abroad.

Cost table

Estimated tuition for Four Academic Credits (not including collegiate, graduate student assembly, or transportation fees)*$5340
Program Fee (including lodging, program events, course materials, breakfast daily, two group meals, and int'l health insurance**)$2,800
International airfare between Minnesota and Argentina/Chile$2,000
Passport, Reciprocity Fees & Photos (based on prices for U.S. citizens)$145
Textbooks/Course Materials$35
Hotel Accommodation (included in Program Fee)$0
Daily Living Expenses (local transportation, incidentals, laundry, etc)$300
Meals (lunch and dinners not included in Program Fee)$500
Total $11,120

Program Manager

Stephanie Berkas


Steve Goodyear


Short-Term January

Degree level

Full-time MBA
Masters HRIR
Part-time MBA






Buenos Aires

Past Participant