The world-renowned professors in the Marketing Department at Carlson discover answers to tomorrow's marketing questions. Their research and scholarship ultimately influence corporate strategy, tackle entrenched societal problems, shape public policy and inform what students are taught in the classrooms.
Carlson School marketing faculty members are leading voices in research and innovation. Our multidisciplinary faculty members consistently produce influential research that is published in the top journals in marketing, psychology, economics, medicine, and related disciplines, and are ranked among the world's most influential leaders. In 2011, their publication rates in the premier marketing journals were ranked 14th.
The Institute for Research in Marketing at the Carlson School leverages the expertise of our world-class faculty and advisory board of practitioners to foster rigorous and relevant research that improves the science and practice of marketing.