Rohini Ahluwalia is the Curtis L. Carlson Trust Professor of Marketing at the Carlson School of Management at the University of Minnesota. She is well-known for her expertise in consumer psychology. Ahluwalia’s research is primarily focused in the areas of persuasion, branding and decision making.
Mark E. Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, pricing as truces, pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response.
Haitao (Tony) Cui, Deputy Associate Dean for Global DBA Program, Ecolab-
Deborah Roedder John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management. She received her Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior.
Professor John received his bachelor's degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India and his MBA from the University of Illinois. After earning his Ph.D. in Marketing from Northwestern, he joined the faculty at the University of Wisconsin before moving to Minnesota.
Barbara Loken is the David C. McFarland Professor of Marketing at the Carlson School, University of Minnesota, and Adjunct Professor of Psychology in the Department of Psychology, University of Minnesota. She is an expert in the fields of brand management, health promotion, and consumer psychology.
Akshay R. Rao holds the General Mills Chair in Marketing at the Carlson School of Management, University of Minnesota. He has an undergraduate honors degree in Economics from Madras University (India), a Masters in Business Administration from XLRI (India), and a PhD in Marketing from Virginia Tech. In 2011, he was honored as a “Distinguished Alumnus” by XLRI (India).
Joseph P. Redden is a Professor of Marketing at the Carlson School of Management. He received his Ph. D. in Marketing from the Wharton Business School, University of Pennsylvania; MBA from the Fuqua School of Business, Duke University; and BBA Accounting, BS Computer Science from the University of Kentucky.
Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing, works to understand and communicate the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Vohs's research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful a
Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and digital platforms and specialize in the automotive markets.
Yi Zhu is an Associate Professor of Marketing, Mary & Jim Lawrence Fellow at the University of Minnesota. He received his PhD in Business Administration from the University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he went to Vancouver, where he received his M.A. in Economics from University of British Columbia.
Jay Lipe is a Senior Lecturer in Marketing at the Carlson School of Management. He received his MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University and has taught thousands of graduate students, undergraduate students and executive education learners.
Prior to teaching at Carlson, Wendy Lutter started the qualitative market research firm Lutter Marketing in 1998. After being behind the one-way mirror on the client side at Children’s Hospitals and Qwest, managing all aspects of market research she realized what she really liked doing was moderating and interviewing.
Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, Thermo-King, HB Fuller, Pentair, Rexam, and others.
Michael J. Houston most recently served as the Ecolab-Pierson M. Grieve Chair in International Marketing and Associate Dean of Global Initiatives at the Carlson School of Management. In that capacity he oversaw the Carlson Global Institute. He also served as Academic Director, Center for International Business Education and Research.
Joan Meyers-Levy, the Holden-Werlich School-Wide Professor of Marketing at the Carlson School, examines in her research a variety of consumer behavior issues related to visual and verbal communication, memory, information processing, and gender, as well as individual differences.
Ken Roering, Professor of Marketing at the Carlson School of Management, is a prolific researcher and highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal and interorganizational relations. He has been at the University of Minnesota since 1981 and has served as a consultant to companies inc
I retired in 2014 from General Mills after a 35 year career. My last position, as Vice President for Consumer Insights for the International Segment, provided global marketing and marketing research experience, along with global strategy.
Alissa Montbriand is a senior leader with progressive experience at leading retailers, restaurants and hotels. Having achieved results within both Fortune 50 companies as well as start-ups, Alissa is particularly effective at adjusting business strategies to diverse environments and consumer needs.
Wayne Mueller was the Director of Undergraduate Studies in Marketing from 2017 - 2020. Prior to this role, he completed a five year commitment as Director of the Institute of Research in Marketing. The mission of the Institute is to integrate Carlson’s prolific marketing research academics and reputation with the practitioner world of Corporate America.
Seth Werner is a Lecturer in the Marketing Department at the Carlson School of Management at the University of Minnesota. For the past fifteen years he has been teaching primarily Marketing Management, Marketing Research and Pricing Strategy in the MBA program. In addition to his teaching on-campus he has designed and led programs to China, UAE, Argentina, Chile, Uruguay, and Brazil.