Recent Dissertation Titles

  • "With Friends Like These: The Negative Impact of Maximizing on Interpersonal Behavior and Perceptions" Nicholas Olson (2018)
  • "Empirical Studies on Complementarity and Competition in Products and Business Relationships" Shaojun (Marco) Qin (2018)
  • "Optimal Marketing Strategies with Reference-Dependent Preferences" Zuhui Xiao (2018)
  • "Influence of Childhood Environments on Consumer Behavior" Chiraag Mittal (2016)
  • "Perceptions of Power in Brands and an Investigation into Market Dominance" Jennifer Stoner (2016)
  • "The "Shadow of the Future" in Procurement Auctions" Xiaolin Li (2015)
  • "The Dark Side of Luxury Consumption: Psychological and Social Consequences of Using Luxury Goods" Yajin Wang (2015)
  • "Attention Everyone...This is Important: Attention Mindsets and the Prioritization of Changeable Stimuli," Ryan Rahinel (2014)
  • "Nostalgia, Wealth, and Health," Jannine Lasaleta (2013)
  • "The Effect of Construal Level on Consumers' Anticipations Involving Ethical Behavior," Nelson Amaral (2013)
  • "Two Essays on the Effect of Social Norms on Marketing Actions," Paola Mallucci (2013)

Student Publications and Presentations

  • "Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences," 2017, Journal of Consumer Research, 44(1), 44-61, Nicholas Olson with C. torelli, R. Ahluwalia, S.Y.Y Cheng, and J. Stoner
  • "The Maximizing Contradiction: Impact of Seeking the Best on Getting the Best," 2017, Society of Consumer Psychology, Nicholas Olson with R. Ahluwalia
  • "Re-constructing Opportunism and Trust: A Reference-Dependence Approach," 2017, INFORMS Marketing Science Conference, Zuhui Xiao
  • "Silver Spoons and Platinum Plans: How Choldhood Environment Affects Adult Healthcare Decisions," 2016, Society for Consumer Psychology, Chiraag Mittal with V. Griskevicius
  • "Consumer Psychology," 2016, in Harold Miller (ed.), Encyclopedia of Theory in Psychology, Jen Stoner with B. Loken
  • “Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,” 2015 Review of Marketing Research, Jennifer Stoner with C. Torelli
  • "Cognitive adaptations to stressful environments: When childhood adversity enhances adult executive function," 2015, Journal of Personality and Social Psychology, Chiraag Mittal with V. Griskevicius, J.A. Simpson, S. Sung, and E.S. Young
  • "A Typology of Brand Power," 2015 Winter American Marketing Association Conference, Jennifer Stoner with C. Torelli
  • "Resource Uncertainty Affects People's Sense of Control and Financial Planning," 2015 Society for Consumer Psychology, Chiraag Mittal with V. Griskevicius
  • "Is It Really "Dumb" to be Dumber? Competitive Analysis of Hierarchically Strategic Firms," 2015 Haring Symposium and 2014 INFORMS Annual Meeting, Zuhui Xiao with T. Cui
  • "For Better or for Worse: Maximizing, Impression Motivation, and Objective Outcomes," 2015 Society for Consumer Psychology Conference, Nicholas Olson with R. Ahluwalia
  • "Globalization, Culture, and Consumer Behavior," (forthcoming) International Handbook of Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Self-Expansion in Consumer-Brand Relationships," 2015 Society for Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Brand Sacredness and Its Downstream Consequences," 2015 Society for Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Global Versus Local: Understanding Cultural Differences on Facebook Business Pages," 2015 Winter American Marketing Association, Maria Rodas Waters with C. Torelli and Y. Ren
  • "Sense of Control under Uncertainty Depends on People's Childhood Environment: A Lifte History Theory Approach," 2014 Journal of Personality and Social Psychology, 107 (4), 612 - 637, Chiraag Mittal with V. Griskevicius
  • "Financial Planning in the Face of Uncertainty: A Life History Theory Approach," 2014 Behavioral Decision Research in Management Conference and 2014 Summer Institute on Bounded Rationality - Max Planck Institute for Human Development, Chiraag Mittal with V. Griskevicius
  • "Effects of Resource Uncertainty on Perceptions of Control and Impulsivity," 2014 Association for Consumer Research, Chiraag Mittal with V. Griskevicius
  • "The Planning Paradox: Increased Economic Uncertainty Decreases Retirement Planning," 2014 Association for Consumer Research, Chiraag Mittal with V. Griskevicius
  • "Brand Sacredness and Its Cultural Underpinnings," 2014 Association for Consumer Research, Maria Rodas Waters with C. Torelli
  • "You're Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products," 2014 Association of Consumer Research, Jennifer Stoner with Y. Wang and D.R. John
  • “Planning in an Uncertain World,” 2014 Boulder Summer Conference on Consumer Financial Decision Making, Chiraag Mittal with V. Griskevicius
  • “Behaviors under Uncertainty: The Critical Role of Sense of Control,” Society for Consumer Psychology, 2014 and the Society of Personality and Social Psychology, 2014, Chiraag Mittal with V. Griskevicius
  • “When More Information is Bad Information: Maximizer Involvement and Decision Outcomes,” Society for Consumer Psychology, Nicholas Olson with R. Ahluwalia
  • “The Asymmetric Effect of Portfolio and Image-Based Abstractness for Building and Protecting Brand Equity,” 2014 Haring Symposium, 2015 Winter American Marketing Association Conference, and 2014 Association of Consumer Research, Jennifer Stoner with C. Torelli & A. B. Monga
  • “Cultural Determinants of Status: Implications for Workplace Evaluations and Behaviors,” Organizational Behavior and Human Decision Processes, January 2014. Jennifer Stoner with C. Torelli, L. Leslie & R. Puente
  • “Consumer Psychology,” (forthcoming, 2014), Encyclopedia of Theory in Psychology. Jennifer Stoner with B. Loken