Careers in Marketing

Marketing includes creative jobs such as naming paint colors, building websites, and promoting music acts. It also includes communication jobs, like promoting causes and connecting like-minded people. It even includes analytical jobs, like studying consumer behavior and projecting trends. No matter what you’re passionate about, there’s a career in marketing to fit your interests.

12%

The U.S. Bureau of Labor Statistics projects that careers with marketing skills as a core attribute, such as advertising, promotions, and marketing managers, will grow by 12% by 2022. (1)

13%

With an increase in new media outlets, employment of public relations and fundraising managers is expected to grow 13% from 2012 to 2022.(2) At the same time, employment of public relations specialists is expected to grow 12%.(3)

7%

Growth projected in the employment of marketing managers, faster than the average for all occupations. These managers will be sought after for their advice on finding new ways to reach customers. (1)

What careers can you get in marketing?

The scope of responsibilities within the marketing industry continues to grow and evolve. Additionally, the marketing world has a unique opportunity and ability to enact positive change and social good as consumers become more invested in sustainability and inclusivity.

Some jobs include: 

Create and manage content for social media. Sets strategy and monitors the impact of social media on overall engagement.

Skills: Social media platforms, written communication, creativity, editing
Average Starting Salary: $48,000
Anticipated growth/demand increase: 23%
 

Ensure that a business succeeds online. Digital marketing analysts are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts. These efforts include things like email marketing, social media, and online branding efforts.

Skills: Google analytics, digital marketing, communication, web analytics, social media, creativity, research
Average Starting Salary: $65,000
Anticipated growth/demand increase: 23%

Collects and analyzes consumer marketing data in order to prepare reports with practical recommendations. A consumer insights analyst position blends elements of psychology, marketing, and database administration.

Skills: Problem-solving, analysis, curiosity, empathy, communications
Average Starting Salary: $66,000
Anticipated growth/demand increase: 20%

Organizational life cycle function within a company dealing with the planning, forecasting, and production or marketing of a product at all stages of the product’s lifecycle. Liaison between engineers and designers along with the marketing and sales team.

Skills: Product management, budgeting, market research, problem-solving, communication, teamwork
Average Starting Salary: $94,000
Anticipated growth/demand increase: 10%

Assists with a research program or project analysis. Works in a variety of fields within science or the social sciences, in programs based at a university or research institution, or works on government or industry-sponsored research projects. Compile and analyze statistical data using modern and traditional methods to collect it.

Skills: Market research, writing, problem-solving, communications, PowerPoint
Average Starting Salary: $61,000
Anticipated growth/demand increase: 23%

Researches and recommends prices for company products or services. Analyzes company costs, industry pricing trends, and prices at competitor companies. Develops strategies for pricing to improve sales.

Skills: Pricing strategy, communication skills, product analysis, finance, problem-solving/critical thinking
Average Starting Salary: $61,500
Anticipated growth/demand increase: 11%

Develops or refines a communications strategy, including branding, for a company or organization. Oversees the marketing activities with a focus on maintaining positive brand awareness and on gaining and maintaining a good customer base. Analyzes the business' competition, supervises marketing communication staff.

Skills: Social media, writing, budgeting, marketing, project management, communications, digital marketing, content strategy, creativity
Average Starting Salary: $72,000
Anticipated growth/demand increase: 10%

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers, on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6. National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Public Relations and Fundraising Managers, on the Internet at www.bls.gov/ooh/management/public-relations-managers.htm. National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
3Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Public Relations Specialists, on the Internet at www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm . National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
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