Professor addressing a class.

Career Impact

It’s an incredibly exciting time to join the marketing/advertising industry. As brands respond to rapidly changing technology and an ever-complex society, the industry continues to evolve and include different disciplines and skillsets.

What is marketing?

“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. This career-oriented degree provides a professional education in marketing suited for both those coming from a liberal arts background with a Bachelor of Arts and those with more technical skills from a Bachelor of Science. After completion of the degree, graduates will have the cutting-edge skills and innovative approach to marketing which will make them highly competitive applicants for a variety of professional opportunities. 


average starting salary for 2022 Master of Marketing graduates


employment rate for 2022 Master of Marketing graduates within 6 months of graduation

Employment Report

More on where marketing graduates work: 2022 Master of Marketing Employment Report

Max Palmer, '19 BSB

Max Palmer, '19 BSB, says his education at the Carlson School of Management helped prepare him for his role at Target. 

5 Reasons to Get a Master’s in Marketing Degree

If you’re interested in business, psychology, or social studies then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.

The reality of a Marketing degree is that it's open-ended, and you can, therefore, tailor your career to what you're passionate about. With many Marketing degrees, there's the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles.

Salary data pulled from Burning Glass

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