Professor addressing a class.

Career Impact

It’s an incredibly exciting time to join the marketing/advertising industry. As brands respond to rapidly changing technology and an ever-complex society, the industry continues to evolve and include different disciplines and skillsets.

What is marketing?

“Marketing” is an umbrella term for creating a product or service and its subsequent branding to get people to buy or interact with it. This career-oriented degree provides a professional education in marketing suited for those from a liberal arts background with a Bachelor of Arts and those with more technical skills from a Bachelor of Science. After completion of the degree, graduates will have cutting-edge skills and innovative approaches to marketing, making them highly competitive applicants for various professional opportunities.

Employment Statistics

$70,944

average starting salary for 2022 Master of Marketing graduates

91%

employment rate for 2022 Master of Marketing graduates within 6 months of graduation

Expand your career options

Learn how the Carlson School Master of Marketing degree has helped three alumni launch their marketing career at three different companies.

5 Reasons to Get a Master’s in Marketing Degree

If you’re interested in business, psychology, or social studies then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.

The reality of a Marketing degree is that it's open-ended, and you can, therefore, tailor your career to what you're passionate about. With many Marketing degrees, there's the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles.

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