It’s an incredibly exciting time to join the marketing/advertising industry. As brands respond to rapidly changing technology and an ever-complex society, the industry continues to evolve and include different disciplines and skillsets.
What is marketing?
“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. This career-oriented degree provides a professional education in marketing suited for both those coming from a liberal arts background with a Bachelor of Arts and those with more technical skills from a Bachelor of Science. After completion of the degree, graduates will have the cutting-edge skills and innovative approach to marketing which will make them highly competitive applicants for a variety of professional opportunities.
Carlson alumni work in big and small companies, and for top brands and agencies. Here’s a sample of companies where our recent MSMK graduates received job offers:
average starting salary for Carlson Marketing undergrads
employment rate for Carlson marketing undergrads
Why a masters in marketing degree?
If you’re interested in business, psychology, or social studies then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.
The reality of a Marketing degree is that it's open-ended, and you can, therefore, tailor your career to what you're passionate about. With many Marketing degrees, there's the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles.