Career Impact
It’s an incredibly exciting time to join the marketing/advertising industry. As brands respond to rapidly changing technology and an ever-complex society, the industry continues to evolve and include different disciplines and skillsets.
What is marketing?
“Marketing” is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. This career-oriented degree provides a professional education with either a strong background in liberal arts, as a Bachelor of Arts, or a more technical approach, as a Bachelor of Science.
$60k
average starting salary for Carlson marketing undergrads
98.2%
employment rate for Carlson marketing undergrads
Why a masters in marketing degree?
If you’re interested in business, psychology, or social studies then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.
The reality of a Marketing degree is that it's open-ended, and you can, therefore, tailor your career to what you're passionate about. With many Marketing degrees, there's the potential for a year in industry, which allows an invaluable period of experience in real-life marketing roles.
Salary data pulled from Burning Glass
Contact Master of Marketing
- Email: msmk@umn.edu
- Phone: 612-625-5555