Urban Growler

Deb Loch, Co-Owner & Master Brewer
Jill Pavlak, Co-Owner
Urban Growler Brewing Company

After growing up in the restaurant industry, Deb Loch started her career as a biomedical engineer and project manager in the medical device industry. She began home brewing in the early 1990s and became more and more passionate about it—so much so that she left her corporate job to turn pro. Loch became the assistant brewer at Minocqua Brewing Company in Minocqua, Wisconsin, before completing the Master Brewers Program at the University of California, Davis and then becoming an apprentice brewer at Summit Brewing Company. She is the master brewer, master planner, master visionary.

Jill Pavlak graduated with a degree in speech communications and psychology–talk about perfect training for the brewing industry. Prior to Urban Growler, she owned two other successful businesses. For her, it’s all about relationships—people really are her passion, and she is forever making connections. It would be hard to say in just a few words what she does at the brewery—she’s the voice behind our social media, she’s our customer service guru, she’s the human side of business, she’s the saddle on our horse, she’s the carbonation in our beer, and the hair plug in our toupee.


Carla Vernon

Inside the Boardroom

Carla Vernón, Natural and Organic Operating Unit President, General Mills

As President of the General Mills Natural and Organic Operation Unit, Carla Vernón has overall financial and strategic responsibility for the largest portfolio of natural and organic brands at General Mills, providing long-term vision and strategic leadership to drive double-digit growth and environmental sustainability.

She recently served on the national board of directors for the Make-a-Wish Foundation and the advisory board for the Wisconsin School of Business’s Center for Brand and Product Management. Prior to joining General Mills, she worked for U.S. Senator Carol Moseley-Braun and The Nature Conservancy. She received her BA in ecology and evolutionary biology from Princeton University and an MBA from the University of Texas, Austin as a Consortium Fellow. Additionally, she is a member of the CAA Amplify Class of 2017 and is a Henry Crown Fellow at the Aspen Institute.

Inside the Boardroom is a unique forum where we engage chief or senior executives who have applied core business principles with knowledge from other disciplines to build a successful enterprise.


Inside the Boardroom Hosted By:

Beth Leonard

Beth Kieffer Leonard, Managing Partner
Lurie LLP

As managing partner at Lurie, Beth Kieffer Leonard has led the accounting and consulting firm’s sponsorship of initiatives to support entrepreneurs from startup to succession. With her energetic approach to strategic partnerships, valuable insights, business development skills, and her vast network of advisors, she consults with her clients to help them achieve their goals.

Leonard received the “2017 Most Powerful Women in Accounting” award from CPA Practice Advisor and has been recognized for her support of women in business by the Small Business Administration, Women’s Business Development Center, Women Presidents’ Organization, and the National Association of Women Business Owners. A graduate of the Carlson School, she serves on the school’s Board of Overseers and Executive Committee. She is also a member of U.S. Bank’s Board of Advisors and the Board of Directors for the Women’s Business Development Center.