Story Mapping for Fun and Customer Satisfaction

So often in technology, those building the software and hardware don't understand the context of their work -- who it's for and why it matters. Story mapping enables all team members -- "business" or "technology" -- to visualize and scrutinize the flow of value to their customers.

Learn hands-on about a technique used to identify and understand customer needs and create shared understanding of all team members.

Dan Geislinger

Director, Product Excellence - Express Scripts

Dan Geislinger has spent his career on the edge of business and technology in large organizations. He has accumulated some fancy letters, such as MBA, CSM, and SA, but finds questionable value in certifications. In his current role, he supports 300+ product owners as part of Express Scripts' agile transformation.