Rapid Business Design

These students accomplished more in two half days than most do in months! GoKart Labs and Carlson School of Management recently partnered on a Rapid Business Design course to provide participants with the skills, tools, and mindsets needed to design new businesses.

The Carlson students used a human-centered design approach to identify, prioritize, and validate their customer needs rapidly in unexpected ways. Teams built a business model that defined the market opportunity; developed a workable economic model; and evaluated revenue stream, sales channel, and partnership opportunities — all in under eight hours.

In this breakout session, the teams will pitch their business ideas and share thoughts on their rapid business design experience.



Adam Dole

Director of Solution Leadership - GoKart Labs

Adam Dole is the Director of Solution Leadership at GoKart Labs. Based in Los Angeles, Dole leads the Solution Lead team responsible for the creation of strategic business plans, design and execution of new products and services, and supporting new business proposals.

Throughout his career, Dole has worked at the intersection of human behavior, design and technology to address many of society’s most challenging and preventable problems.

Before joining GoKart, Dole began his career at NASA, where he was a member of the human factors team responsible for reducing the physiological and psychological impact of long duration space flight on astronauts. Dole later went on to serve as entrepreneur-in-residence at Mayo Clinic, Presidential Innovation Fellow at the White House, and co-founder of consumer healthcare startup Better, which was backed by the Mayo Clinic and Social Capital. He is an active board member/advisor to many early stage startups.

Elyse Ash

Founder and CEO of Fruitful Fertility and Creative Lead at GoKart Labs -

Elyse Ash is the founder and CEO of Fruitful Fertility, an organization that makes infertility suck less for the 1 in 8 couples affected by infertility and miscarriage. Elyse also works part-time as a senior copywriter and creative lead at GoKart Labs where she helps enterprise companies and startups grow and transform their companies. Elyse began her career over 10 years ago making creative advertising campaigns for some of the country’s biggest brands.

Today, she spends most of her time growing Fruitful which has seen incredible traction since its launch in 2017. Fruitful was recently accepted into the second cohort of the accelerator Lunar Startups, named a 2018 semifinalist for the Minnesota Cup and has been receiving great press from The Star Tribune, MPR, WCCO, Inc. and Business Insider. Elyse is also a founding board member of MPR’s project Generation Listen, a Moth storytelling award winner, a 2019 “40 Under 40” honoree by the Minneapolis St. Paul Business Journal and a mom.