Carlson School of Management


Carlson on Sustainability Conference

October 20-22, 2010

"Carlson on Sustainability" brought together top business leaders, academics and policy makers from around the world to discuss the role of marketing in fostering the adoption of sustainable products and practices.

Conference Agenda:  

Wednesday, October 20

6:00 p.m. - 7:30 p.m. Welcome reception and registration
 

Thursday, October 21

7:30 a.m. - 8:15 a.m. Registration and breakfast
8:15 a.m. - 8:30 a.m. Opening Remarks: Akshay Rao, Carlson School of Management
8:30 a.m. - 10:15 a.m. Session I - Changing Individual and Collective Behavior
  Stephanie Rico, VP, Environmental Affairs, Wells Fargo
  Ayelet Gneezy, University of California San Diego
  Panelist: Michael Houston, Carlson School of Management, UMN
10:15 a.m. - 10:30 a.m. Break
10:30 a.m. - 12:15 p.m. Session II - Top Down and Bottom Up Change
  Doug Fullen, Director of Corporate Environmental Management, Medtronic
  Eric Johnson, Colombia University
  Panelists: Alfred Marcus, Carlson School of Management, UMN
  Charley Kubler, Director of Environmental Management, G&K Services
12:15 p.m. - 1:30 p.m. Lunch and Keynote address: Amy Klobuchar, U.S. Senator
1:30 p.m. - 3:15 p.m. Session III - To Consumers through Customers
  David Stanton, Business Development Manager, NatureWorks
  Madhu Viswanathan, University of Illinois
  Panelists: Tim Smith, Institute on the Environment, UMN
  Paul Moe, Department of Employment and Economic Development, State of MN
3:15 p.m. - 3:30 p.m. Break
3:30 p.m. - 5:15 p.m. Session IV - Cars and Other Vehicles
  Rosanna Garcia, Northeastern University
  Meryl Gardner, University of Delaware
  Panelists: Cyndi Lesher, Former CEO, Northern States Power Company
  Jim Schroer, EngageNextGen
5:15 p.m. - 6:45 p.m. Reception
 

Friday, October 22

7:30 a.m. - 8:30 a.m Breakfast
8:30 a.m. - 10:15 a.m. Session I - What Works and What Doesn't
  Jerry Lynch, VP, Chief Sustainability Officer, General Mills
  Michael Luchs, College of William and Mary
  Panelist: Vlad Griskevicius, Carlson School of Management, UMN
10:15 a.m. - 10:30 a.m. Break
10:30 a.m. - 12:15 p.m. Session II - Doing Well While Doing Good
  Doug Baker, CEO, Ecolab
  Daniel Korshun, Drexel University
  Panelists: Steve Kelley, Humphrey Institute of Public Affairs, UMN
  Marilyn Carlson Nelson, Carlson
12:15 p.m. - 1:15 p.m. Lunch and Keynote address: Author and Professor, Robert Cialdini
1:15 p.m. - 3:00 p.m. Session III - Technology as a Vehicle to Foster Sustainability
  Rick Rommel, SVP of New Business, Best Buy
  Paula Prahl, SVP of Public Affairs, Communications & Corporate Responsibility, Best Buy
  David Andersen, University of Albany
  Panelist: Jody Tableporter, Initiative for Renewable Energy and the Environment, UMN
3:00 p.m. - 3:15 p.m. Break
3:15 p.m. - 5:00 p.m. Session IV - Experts and Expertise
  Kate Rubin, UnitedHealth Group
  Shahzeen Attari, Columbia University
  Panelist: Akshay Rao, Carlson School of Management, UMN


 

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