2007 Marketing Department A Journal Publications

Marketing Department Publications: 2007

"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).
"When Two and Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes," Haipeng Chen and Akshay R. Rao, Journal of Consumer Research (October 2007).
"Managing the Future: CEO Attention and Innovation Outcomes," Manjit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (October 2007).
"The Fragility of Time: Time-Insensitivity and Valuation of the Near and Far Future," Jane E. J. Ebert and D. Prelec, Management Science (September 2007).
"The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui Zhu, Journal of Consumer Research (August 2007).
"Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (August 2007).
"Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Rui Zhu and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
"An Examination of Different Explanations for the Mere Exposure Effect," Xiang Fang, Surendra Singh, and Rohini Ahluwalia, Journal of Consumer Research (June 2007).
"Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).
"Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying," Kathleen D. Vohs and Ronald J. Faber, Journal of Consumer Research (March 2007).
"Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns," Rajesh K. Chandy, Alina Sorescu, and Jaideep C. Prabhu, Journal of Marketing Research (February 2007).