Pandora Data Scientist to Talk Online Advertising at Tech Cities Conference
For the first time this year, professionals, policy-makers, and educators will gather to chart Minnesota's evolution into the tech capital of the north at Tech Cities 2015 on March 27 at the Carlson School.
Tech Cities 2015 kicks off with a presentation by Pandora Data Scientist Dr. David Reiley who will explain how he measures true causal effects of online advertising, including offline purchases. Reiley will share examples, techniques for improvement, and realistic hopes for accurate measurement in the era of big data.
At this learning and networking event, participants will discover research findings, business breakthroughs, and diverse perspectives on the state of Minnesota tech, including wins, opportunities and challenges.
- Learn how data analytics informs better digital marketing at Nina Hale, LiftPoint Consulting, OLSON, and Pandora
- Explore new programs offered by the University of Minnesota and the Nerdery’s Prime Digital Academy that educate data analysts, programmers, and entrepreneurs
- Find new ways to develop talent on your team from Minnesota High Tech Association, Clockwork Active Media, and Girls in Tech Minneapolis
- Connect with industry leaders, academic researchers, and emerging professionals
Tech Cities 2015 begins with a talk by Dr. Reiley, and progresses into breakout sessions where attendees choose from a variety of tech topics: get an inside look at Target Cartweel, explore analytics in digital marketing, get tools and tips about hiring global tech talent, learn about intellectual property, discuss how to cultivate a start-up culture, and more. The conference concludes with a networking reception.
About Tech Cities 2015
From startups to Fortune 500 players, Minnesota boasts a growing number of tech businesses, innovations, and professionals. Tech-focused firms occupy half the spots on the Minneapolis/St. Paul Business Journal Fast 50 list, offering an array of IT solutions, business analytics, and e-commerce services. Yet despite local resources, some companies have left the Twin Cities in search of tech talent and community.
Tech Cities 2015 brings together a variety of perspectives on how professionals, policy-makers, and educators can strengthen and promote the region as a source for tech leadership, talent, and innovation.