Krae Lausch will present ""Branding 'The Healthy Way of Life Company': A Creative Journey."

Life Time Fitness Creative Director Krae Lausch will present "Branding 'The Healthy Way of Life Company': A Creative Journey" at the next Brand Matters on Tuesday, Sept. 17, in the Carlson School of Management's 3M Auditorium.

Lausch has 24 years experience in branding and creative work. Prior to joining Life Time Fitness, he spent 18 years developing award-winning advertising for Target. He specializes in creative direction, branding, and print design.

Offered jointly by the Carlson School, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features a presentation from an expert with firsthand knowledge of branding, and concludes with a question-and-answer session.

Registration for Brand Matters is available online. The $25 fee includes both breakfast and parking.