Marketing Institute News

Negative Campaigning: the Facts Behind the Attacks

Prof. Ahluwalia discusses negative campaigning with Business @ the U of M...»

Better Monitoring of Food Quantity Makes Self-Control Easier

Study shows eating less is about reduced desire as well as willpower...»

New Research May Make Vegetables More Appetizing for Kids

Redden's work could lead to greater consumption of vegetables and better nutrition...»

Griskevicius Receives SAGE Young Scholar Award

Award recognizes outstanding young researchers in personality and social psychology...»

A Scarcity of Women Leads Men to Spend More, Save Less

Research by Assistant Professor Vlad Griskevicius finds sex ratios influence financial decisions...»

Rao Discusses the Rebranding of High Fructose Syrup on MPR

General Mills Chair in Marketing joined Kerri Miller on Oct. 4 Midmorning program....»

George John Named Associate Dean of Faculty and Research

Will serve as the administration contact for the school's academic departments, faculty, research infrastructure, and doctoral programs.....»

The Limits of Self-Control

People who bottle up emotions all day may be more at risk for aggressive behaviors...»

Deborah John Wins Park Journal of Consumer Psychology Award

Honored for paper, "When does negative brand publicity hurt?"...»

Be the Match Campaign Is Focus of Next Brand Matters

April 28 event features Regan Hall Reinerth of National Marrow Donor Program....»

Kathleen Vohs Named First Land O'Lakes Professor for Excellence in Marketing

Professorship made possible by gift from Land O'Lakes Foundation....»

Stereotypes Can Deter Consumer Purchases

New research from Kathleen Vohs found the perception of negative stereotyping, particularly in the areas of financial services and automobile sales and service, can deter consumer purchases....»

Researcher Discovers Stereotypes Can Deter Consumer Purchases

Study also finds scent of vanilla can create reassurance in the transaction....»

Marketing Professor Offers Tips for Last-Minute Shoppers

Professor Mark Bergen suggests deals before Christmas to be different than after holiday....»

Next Brand Matters Looks at Master-Brand Strategy

UnitedHealthcare's Marcia Miller will be featured speaker for Nov. 16 event....»

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