Faris Yakob, chief innovations officer at MDC Partners, will be the featured guest at Brand Matters, Wednesday, October 20, from 7:30 to 9:30 a.m. in the 3M Auditorium. In his presentation, "Give Me Something to Sing About," Yakob will explore how brands can respond to the socialization of mainstream media.
Offered jointly by the Carlson School of Management, Yamamoto Moss Mackenzie, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90 minute event features an expert with first hand knowledge of branding and a question-and-answer session.
Online registration is open until Friday, October 15. A fee of $25 includes breakfast before the presentation.
For more information, email brandmatters@umn.edu.
