Joseph P. Redden, is an assistant professor who joined the faculty of the Marketing Department in August 2008.  A 2006 PhD from the Wharton School at the University of Pennsylvania, Redden is primarily interested in research in the areas of satiation and repeated experiences, multiple categories' effects on judgments, and the effects of complex pricing formats on perceived costs and product choice.  His dissertation, "Reducing Satiation: The Role of Categorization Level," won the American Marketing Association's 2007 John A. Howard Doctoral Dissertation Award and was published in the Journal of Consumer Research in February 2008.

• Why people get satiated with repeated experiences and how they can reduce satiation
• Influence of having multiple categories on judgments such as quantity and likelihood
• Effects of a complex price format on perceived cost and product choice

Recent Publications

• "Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
  
  
• "Hyperbolic Discounting," Joseph P. Redden, in Roy F. Baumeister and Kathleen D. Vohs (eds.), Encyclopedia of Social Psychology.  Thousand Oaks, CA:  Sage Publications.  2007.
  

Working Papers and Research in Progress:

• "Variety Decreases Perceived Quantity and Increases Servings Sizes," Joseph P. Redden and Stephen J. Hoch, under review at the Journal of Consumer Research.
  
  
• "The Construction of Satiation: Recalling Related Intervening Experiences Accelerates Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, under review at the Journal of Consumer Research.
  
  
• "The Psychology of Two-Part Tariffs," Joseph P. Redden and Stepehn J. Hoch.
  
  
• "How the Complexity of Unpacking Events Decreases Liking," Joseph P. Redden and Shane Frederick.

Joseph P. Redden CV

Media:

• May-June 2008 Psychology Today piece, "Keen Cuisine: With Dieting, Success is in the Details."
  
  
• January 10, 2008, "Sticking to Diet Lies in Details," by Miranda Hitti, Web MD.  This research has also been covered in over a dozen other outlets, and the original article was published in the Journal of Consumer Research in February 2008.
  
  
• January 9, 2008 article, "The Jelly Bean Theory of Keeping Jurors' Attention," in the Wisconsin Law Journal addressed Redden's work on satiation.

Recent Presentation:

• "Not Seeing the Whole: How Variety Can Reduce Apparent Quantity," presented to the Marketing Department Colloquium, Carlson School of Management, University of Minnesota, March 2007.
  

Professional Activities & Awards:

• Winner of the 2007 John A. Howard / AMA Doctoral Dissertation Award.
  
  
• Winner of the 2005 Ackoff Award from the Wharton Risk Management and Decision Processes Center, University of Pennsylvania.

Joseph P. Redden, Visiting Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 626-9170, fax (612) 624-8804

redde007@umn.edu