Jungkeun Kim, a fifth year Ph.D. student in the marketing department, came to the Carlson School of Management after completing his MA in marketing at Korea University.  Kim, whose work has been published in the Journal of Consumer Psychology and the Proceedings of the Association for Consumer Research, is currently working on research at the Carlson School on counterfactual thinking, commitment, and trade-ins with Akshay R. Rao; self-regulation and consumer choice with Kathleen D. Vohs; and brand management with Robert Ruekert.

Research Interests

• Attraction effect and consumer choice
• Context effect and choice
• Behavioral pricing
• Consumer information processng (CIP)
  

Current Research

• "The Role of Commitment in Status Quo Effect," with Akshay R. Rao.  Second data collection finished.
  
  
• "Self-Regulation Resources and Consumer Choice," with Kathleen D. Vohs.
  
  
• "Who is Going to Win?  The Role of Counterfactual Thinking," with Akshay R. Rao and Jae Eun Kim.
  
  
• "Behavioral Aspects of Trade-Ins," with Akshay R. Rao, Raghunath Rao, and Kyeong-Heui Kim.  Third experiment finished.
  
  
• "Brand Management Ten Years Later," with Robert Ruekert.

Journal Publications and Published Proceedings

• "The Effects of Decoys on Preference Shifts: The Role of Attractiveness and Providing Justification," Jong-Won Park and Jungkeun Kim, Journal of Consumer Psychology (2005).  Vol. 15, No. 2, p. 94-107.
  
  
• "Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality," Jong-Won Park, Kyeong-Heui Kim, and Jungkeun Kim, Advances in Consumer Research (2002).  Vol. 29, p. 190-198.

Jungkeun Kim CV

Jungkeun Kim, Ph.D. Student

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438

(612) 626-9789, fax (612) 624-8804

kimx0838@umn.edu