Gordon Wyner, Ph.D., serves as Executive Vice President of Millward Brown, Inc. Wyner’s work in leading the Strategy and Marketing Science team focuses on understanding customer priorities and economic value as the basis for building effective marketing and brand strategies. He is responsible for developing Millward Brown’s strategic capabilities, particularly as they relate to segmentation, positioning, and the improvement of marketing effectiveness, and for promoting key corporate initiatives with the service industries, media, and performance measurement.

 

Prior to joining Millward Brown in 2002, Wyner held senior positions with Mercer Management Consulting and Marketing and Research Counselors. He has been a trustee of the Marketing Science Institute for over a decade, and, since 2001, has been the chair of its executive committee. A regular columnist for Marketing Management and Marketing Research, Wyner has written for the Harvard Business Review on improving marketing ROI, and he is a frequent speaker at marketing and research conferences.

 

Wyner holds a Ph.D. in sociology from the University of Pennsylvania and a bachelor’s degree from Northwestern University.

At Carlson on Metrics, Wyner will present "Marketing Effectiveness: Beyond ROI" in the Effective Measures: Determining the True Impact of Marketing Measures track.