Gregory H. Michaels, Ph.D., is the Director of Global Analytics in the Consumer Insights and Strategy division of Kraft Foods, Inc. Bringing over a decade of prior experience in the strategic management of food industry interests with him, Michaels joined Kraft Foods in 1993. In his roles at Kraft, Michaels has had several focuses, including marketing planning, pricing, marketing mix modeling, and new product development, as well as enterprise supply chain forecasting and corporate portfolio strategy. 

 

Michaels’ current activities with Kraft, an international packaged foods company which boasts over $37 billion in annual sales, span four continents and find him routinely representing marketing and consumer insights on corporate metrics projects. Under Michaels’ leadership, the Global Analytics team, in particular, creates and implements business performance metrics which help guide Kraft’s marketing strategy.

 

Michaels holds a Ph.D. from the University of Minnesota in agricultural and applied economics and two undergraduate degrees from Georgetown University.

At Carlson on Metrics, Michaels will serve as a panel discussant on "Metrics of Growth," alongside Jeff Hunter (General Mills) and Rajesh K. Chandy (Carlson School of Management, University of Minnesota).