 
 George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department at the Carlson School of Management, also serves as the academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. John's work centers on the governance of inter-firm links. He is one of the nation’s leading experts in marketing channels, industrial marketing, and high-technology. John’s current research includes work on component branding and consumer guarantees, including the recently published article "Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," in the Journal of Marketing Research and the new piece “Assessing the Effects of a Channel Switch,” to be published in Marketing Science.
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- Industrial marketing
- Marketing of intellectual property
- Technology markets
- Marketing channels
- High technology markets
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Selected Media
- May 31, 2008 article, "Are You Ready for McLatte?" in the Star Tribune.
- May 22, 2008 story, "Company Uses Customer Loyalty to Support Nonprofits," on CNN Money. This story was also carried by Forbes, Conde Nast Portfolio, and twenty other media outlets.
- April 21, 2008 interview, "Gas Prices Jump," on Fox 9 News.
- April 6, 2008 Star Tribune article, "Feeling the Bite of Food Prices."
- January 21, 2008 Automotive News feature, "Which Brand is Stronger, Scion or Prius?"
- December 19, 2007, "This Holiday Tradition is Brought to You By..." Jeff Martin, USA Today (US and International Editions). This article has also been picked up by the Argus Leader and Campus Progress.
Recent Presentations
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November 5, 2007 presented "Understanding Institutional Arrangements in Marketing" in the Carlson School Research Lecture Series.
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June 7, 2007 served as discussion moderator for the Left Brain Session at the Creating and Cultivating Brand Connections conference co-hosted by the Institute for Research in Marketing and the Marketing Science Institute at the Carlson School of Management, University of Minnesota.
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George John, Professor and Chair of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 624-6841, fax (612) 624-8804
johnx001@umn.edu
Instructional Profile |
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