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Message from Wayne G. Mueller, Academic Director

Earlier this year I discussed how Eric Kaler, our new University president, met with the Carlson School Marketing Department and challenged us to engage with our business community to deliver value through leveraging the outstanding research efforts of our world-class marketing faculty.

Linking our research with our Institute for Research in Marketing board members has been a key objective this past year for the Institute. Our board is our strength and provides a conduit between their corporate research needs and our faculty. It is a prestigious group of research and marketing executives from Fortune 500 corporations across many of the major industries, including Augeo Affinity Marketing, Best Buy, Cargill, Ecolab, G&K Services, General Mills, Polaris Industries, The Schwan Food Company, Target, United Healthcare, Wells Fargo, and 3M Corporation.

Our Vision and Mission for the Institute Board continues to be the following:

The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.

Through its many initiatives, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers, and students.

Fostering joint research projects that deliver value to our practitioner Institute partners and our faculty should be our long-term goal.

This mission has produced these results over the past few years:

• Schwan's sponsorship of a PhD student engaged in its business in the area of channel marketing is a first for the Institute.
• The Institute set up a PhD fund in 2012 for student research.
• The Institute funded an Academic Camp for faculty in 2012 and will again in 2013.
• The Institute sponsorship of the Carlson on Sustainability Conference in 2010 led to a substantial funding commitment - $250,000 - in 2011 by Wells Fargo to set up the Sustainability Initiative. Professor Akshay Rao now heads up that initiative.
• In the past five years, the Institute has funded 18 research projects, supporting 19 different professors for a total of over $275,000.
• Many of our professors have presented at board members' key executive meetings and have engaged with them on their research needs.

Our marketing professors continue to be extremely productive in their research, which is reported on worldwide with the help of the Institute. This coverage enhances the brand image of each faculty member and at the same time, the name of the Carlson School of Management and the Marketing Department.

This faculty research is regularly updated on our Institute website and is even more accessible due to newly enhanced search capabilities on the publications page. Another new website feature is on the expertise page, which is categorized by topical areas, making it easier to search for faculty expertise. All this has been due to Institute Program Coordinator Ashley Dziuk's efforts to provide greater access and awareness of our faculty research.

In the past six months, our faculty research has received outstanding media exposure in the following:

Our faculty has also been recognized in the past year with the following awards:

• Curtis Cup Award for Outstanding Teaching in the Executive MBA program - Professor Akshay Rao
• MSI Young Scholar Award - Associate Professor Vladas Griskevicius and Assistant Professor Joseph Redden
• Haring Sheth Distinguished Scholar - Professor Akshay Rao
• Sage Young Scholars Award, SPSP Foundation - Associate Professor Vladas Griskevicius
• U of M's Award for Global Engagement - Associate Dean Michael Houston

In closing, 2012 has been a highly productive year for our faculty and our board. We have continued to work on our mission to enhance our value to our Institute members, the businesses worldwide that access our research, and to our faculty through ongoing partnerships with our practitioner partners.

Thank you to all of our faculty and Institute members for their dedication, continued support, and engagement with our faculty. Continued best wishes and success to you in 2013!!