Professor Rohini Ahluwalia and George John collaborate on a pronject.

Our Professors Are World-Renowned

The marketing faculty consistently ranks among the top 5 public universities nationally, and among the top 15 public and private universities nationally, in research productivity in the discipline's four major scholarly journals.

Professor Kathleen Vohs

Faculty Research Crosses Discipline Boundaries

Our faculty's footprint extends far beyond the marketing discipline, to management, economics, medicine, and psychology, with recent publications in exceptional impact journals and in the past five years, over 25 articles in premier psychology journals.

Assistant Prof Joseph Redden and Associate Prof Vladas Griskevicius

Our Faculty Research Is Award-Winning

Recent awards include the MSI 2012 Young Scholar Award (Joesph Redden and Vladas Griskevicius), the Haring Sheth Distinguished Scholar award (Akshay Rao) and "best paper" awards for the Journal of Consumer Psychology (Deborah John, 2011) and the Journal of Consumer Research (Vladas Griskevicius, 2011).

Assistant Professor Yi Zhu

A New Faculty Member Joining Us in 2013

A new assistant professor specializing in quantitative marketing, e-commerce, new product development and the Chinese economy will be joining the department this fall - Yi Zhu (Marshall School of Business, Univ. of Southern California).

Professor Akshay Rao

Our Faculty Teaching Is Award-Winning

In 2012, Professor Akshay Rao received the Curtis Cup Award for Outstanding Teaching in the Executive MBA program. Since 2002 five marketing dept instructors have earned the Carlson School Excellence in Teaching Award. This honor is the only annual award by the College Deans and Dept Chairs based on classroom excellence.

 
The Marketing Department's world-class professors are leading voices in research and innovation. Their expertise and authority is evidenced in valued partnerships with our corporate community, global initiatives, and a rigorous, hands-on curriculum. Our graduates become the thought leaders of organizations and academia locally, nationally and internationally.

Featured Faculty

Mark ZbarackiAssistant Professor

Carlos Torelli

 


In the U.S. business community, cultural and international issues are important, but they're often not a high priority. Businesses here are still comfortable with the notion that "global" means the United States and Western Europe. But companies from all over the world are starting to sell everything, everywhere.

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Highlighted Course

Brand Managment Marketing 6082

More and more firms have come to the realization that one of the most valuable assets they possess is the brand associated with the products and services they market.

This course in brand management covers topics in strategic brand management associated with building brands, leveraging brands, protecting brands, and measuring brand equity.

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Projects

Paving All Day,
Every Day

Brand Enterprise students' work impacts CAT Paving's global marketing efforts

"It was an incredible opportunity to work with a
company that is truly global, and to understand
how marketing communications has to work on that scale."

- Anne Love, second year MBA student

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What's Happening

Marketing Seminar Series

The seminar series is on break for the summer. Check back this fall for details on the new line-up.

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Faculty News

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