Economics Peking University
Information Systems Central University of Finance and Economics
B2B Marketing (Salesforce compensation, Marketing channels, Procurement behavior)
Empirical Industrial Organization
Xiaolin Li is a Ph.D. Candidate in the Marketing Department at the University of Minnesota, Carlson School of Management. She came to the Carlson School with a M.A. in Economics from Peking University in Beijing, China.
Li's core interest is business-to-business marketing. Among the topics of particular interest are a) salesforce compensation, b) marketing channels, and c) procurement behavior. In her work, Li employs both observational data as well as field experiments to study these topics. She emphasizes the use of structural econometric models to uncover the theoretical mechanisms.
Xiaolin Li, Raghunath Rao and Om Narasimhan , "Memory Imperfections and Messaging Strategy," (Revise and Re-submit, Management Science)
Madhu Viswannathan, Xiaolin Li, Om Narasimhan, and George John, "Is Cash King? A Field Intervention on Mental Accounting in a Salesforce," (Revise and Re-sumbit, Journal of Marketing Research)