Wayne Mueller

Director, Institute for Research in Marketing


  • Bachelor of Business Administration
    Marketing University of Wisconsin – Madison

  • Masters of Business Administration
    Management University of St. Thomas

  • Harvard Advanced Management Program
    Harvard University

  • Doctor of Education--In Progress 2015 (Anticipated)
    Executive Marketing Education University of Minnesota


  • Marketing and Social Media Strategy
  • Sales and Marketing Management
  • Executive Marketing Education

Wayne Mueller is the Director of the Institute of Research in Marketing.  As Institute Director, he heads up a board that includes CMO s from Best Buy, Polaris, General Mills, Cargill, Target Corporation, G&K Services, Augeo Affinity Marketing, Ecolab, United Healthcare, The Schwan Food Company, and Wells Fargo. The mission of the Institute is to integrate Carlson's prolific marketing research academics and reputation with the practitioner world of Corporate America.  Mr. Mueller is also a Professor of Marketing in the Executive MBA, MBA and undergraduate programs at Carlson. He has been nominated Business Week Teacher of the Year by his Carlson Marketing students in 2013, 2012, 2010, 2009 and 2007.

He has more than 30 years of corporate sales and marketing management experience, having retired from the IBM Corporation. Mr. Mueller was the  IBM Client Executive heading Marketing Team of 30 for 15 years on Target Corp. During that time, Target's investments in IBM technology grew from $20m to $200m per year, primarily through executive partnerships in store systems and headquarter sales and inventory management systems. During this time Mr. Mueller was also part of IBM's Retail Industry as the Manager of Retail Strategy and Segmentation. 

As IBM Client Executive, Mr. Mueller was responsible for orchestrating executive relationships and partnerships between Target and IBM Senior Management to enhance Target's profitability through use of technology.

Mr. Mueller was nominated by IBM and sponsored by Target Executives to attend the IBM Client Executive Program in conjunction with Harvard University's Advanced Management Program. The classes involved more than 150 hours utilizing Business Case Study classes with Harvard Professors, including Michael Porter, to leverage technology for competitive advantage.

His undergraduate work is in marketing from the University of Wisconsin-Madison and his MBA is from the University of St. Thomas in Management. He is in the final phase of completing his doctoral work at the University of Minnesota in Executive Marketing Education.

He completed his career with IBM as a Business Development Executive covering Wall Street and financial accounts on a National basis in IBM's Financial Services Industry. Mr. Mueller also has held positions as the IBM Executive liaison to the Twin Cities Greater United Way, and has been part of the Board of Directors for Groves Academy, a special needs school in St Louis Park for the educationally handicapped.

Mr. Mueller and his wife Marge have two sons: Peter, 28, a Carlson graduate with a marketing career at Abbot Laboratories as part of the Marketing team on the Target Hdqtrs and Greg, 33, a Carlson MBA graduate working at Cargill Corporation heading up a Supply Chain team. His wife Marge, is a Manager at Park Nicollet Medical Center supervising 30 people. His other interests are family events, golf, coaching team sports and sports in general. Mr. Mueller is a 9/11 survivor.


Current Activities

Current Research

  • Mr. Mueller is currently working toward his PhD in Marketing & Executive Education at the Univerisity of Minnesota
Wayne Mueller
4-345 CarlSMgmt
Curriculum Vitae (339.5 KB)

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