Carlson School of Management Vladas Griskevicius
612-626-3793
3-167 Carlson School
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Vlad Griskevicius

Professor│Carlson Foundation Chair
Marketing Department Chairperson

Education

  • Ph.D. 2008
    Psychology Arizona State University

  • B.A. 2001
    Economics & Psychology University of California

Expertise

  • Social Influence & Social Norms
  • Communication & Persuasion
  • Sustainability & Green Behavior
  • Motivation
  • Evolutionary Psychology
  • Impact of Socioeconomic Status

Vlad Griskevicius is the Carlson Foundation Endowed Chair in Marketing. He serves as chairperson of the Marketing Department and as Associate Editor of the Journal of Marketing Research.  

Griskevicius has extensive background in psychology and studies social influence, communication, green marketing, and the evolutionary roots of modern behavior. He has published over 75 scholarly works and is co-author of The Rational Animal – a book about how our ancestral past shapes everyday decisions.

Griskevicius has received numerous awards for his teaching, research, and service, including named one of the "World's Top 40 Business Professors Under 40" by Poets & Quants, Outstanding Teacher Award at the Carlson School, Early Career Awards for Distinguished Scientific Contributions from the Association for Consumer Research, the Society for Consumer Psychology, the Human Behavior & Evolution Society, and the Society of Personality and Social Psychology, Best Article Award from the Journal of Consumer Research, and named "Young Scholar" by the Marketing Science Institute. He has received multiple major grants from the National Science Foundation and his work is regularly featured on the Discovery Channel, the Economist, New York Times, Wall Street Journal, BBC News, and TIME magazine.

Selected Works

  • "Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions" Mittal, C & Griskevicius, V. Journal of Consumer Research (forthcoming)
    Download (458.47 KB)
  • "Stimulating Online Reviews by Combining Financial Incentives and Social Norms" Burtch, G., Hong, Y., Bapna, R., & Griskevicius, V. Management Science (forthcoming)
    Download (1.08 MB)
  • "Low Childhood Socioeconomic Status Promotes Eating in the Absence of Energy Need" Hill, S. E., Prokosch, M., Delpriore, D., & Griskevicius V. Psychological Science (2016)
    Download (673.8 KB)
  • "Secure Infant-Mother Attachment Buffers the Effect of Early-Life Stress on Age of Menarche" Sung, S., Simpson, J. A., Griskevicius, V., Kuo, S., Belsky, J., & Schlomer, G. Psychological Science (2016)
    Download (426.71 KB)
  • "Spending on Daughters Versus Sons in Economic Recessions" Durante, K. M., Griskevicius, V., Redden, J. P. & White, A. E. Journal of Consumer Research (2015)
    Download (1.3 MB)
  • "Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhance Adult Executive Function" Mittal, C., Griskevicius, V., Simpson, J.A, Sung, S., & Young, E. Journal of Personality and Social Psychology (2015).
    Download (287.27 KB)
  • "Evolution and Consumer Behavior." Griskevicius, V., & Durante, K. M. The Cambridge Handbook of Consumer Psychology (2015)
    Download (2.72 MB)
  • "The Effect of Unpredictable Early Childhood Environments on Parenting in Adulthood" Szepsenwol, O., Simpson J. A., Griskevicius, V., & Raby, L. Journal of Personality and Social Psychology (2015)
    Download (369.22 KB)
  • "Sense of Control Under Uncertainty Depends on People’s Childhood Environment: A Life History Theory Approach" Mittal, C. & Griskevicius, V. Journal of Personality and Social Psychology (2014).
    Download (377.42 KB)
  • "Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women" Wang, Y. & Griskevicius, V. Journal of Consumer Research (2014).
    Download (610.05 KB)
  • "Status, Money, and the Ovulatory Cycle" Durante, K. M., Griskevicius, V., Cantu, S. M., & Simpson, J. A. Journal of Marketing Research (2014).
    Download (403.04 KB)
  • "Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle." Cantu, S. M., Simpson, J. A., Griskevicius, V., Weisberg, Y., Durante, K. M., & Beal, D. Psychological Science (2014).
    Download (569.18 KB)
  • "Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior" Griskevicius, V. & Kenrick, D. T. Journal of Consumer Psychology (2013: Target Article).
    Download (275.62 KB)
  • "When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments." Griskevicius, V., Ackerman, J. A., Cantu, S. M., Delton, A. W., & Robertson, T. E., Simpson, J. A., Thomson, M. E., & Tybur, J. M. Psychological Science (2013)
    Download (873.57 KB)
  • "The Fluctuating Female Vote: Politcs, Religion, and the Ovulatory Cycle," Durante, K. M., Arsena, A. R., & Griskevicius, V. Psychological Science (2013).
    Download (873.57 KB)
  • "Putting All Your Eggs in One Basket: Life History Strategies, Bet Hedging, and Diversification." White, A.E., Li Y.J., Griskevicius, V, Kenrick, D. T., & Neuberg, S. L. Psychological Science (2013)
    Download (873.57 KB)
  • "Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Hill S. E., Rodeheffer, C., Griskevicius, V., Durante, K. M., & White, A.E. Journal of Personality and Social Psychology (2012).
    Download (478.48 KB)
  • "The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. Journal of Personality and Social Psychology (2012)
    Download (416.83 KB)
  • "Consumer Decisions in Relationships," Simpson, J. A., Griskevicius, V., & Rothman, A. Journal of Consumer Psychology, (2012: Target Article )
    Download (416.83 KB)
  • "Sex Ratio and Women’s Careers: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Durante, K. M., Griskevicius, V., Cantu, S.M., Simpson, J.A, & Tybur, J.M. Journal of Personality and Social Psychology (2012)
    Download (515.78 KB)
  • "Ovulation Leads Women to See Sexy Cads as Good Dads," Durante, K.M., Griskevicius, V., Simpson, J.A., Cantu, S.M., & Li, N.P. Journal of Personality and Social Psychology (2012).
    Download (664.43 KB)
  • "The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Griskevicius, V., Cantu, S., & Van Vugt, M. Journal of Public Policy and Marketing (2012)
    Download (242.03 KB)
  • "The Evolutionary Basis of Risky Adolescent Behavior: Implications for Science, Policy and Practice," Ellis, B. J., Dahl, R.E., Del Giudice, M., Figueredo, A.J., Gray, P., Griskevicius, V., et al. Developmental Psychology (2012)
    Download (312.2 KB)
  • "Economic Decision Biases and Fundamental Motivations: How Mating and Self-Protection Alter Loss Aversion," Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. Journal of Personality and Social Psychology (2012)
    Download (141.25 KB)
  • "Evolution, Stress, and Sensitive Periods: The Influence of Unpredictability in Early versus Late Childhood on Sex and Risky Behavior," Simpson, J. A., Griskevicius, V., Kuo, S. I., Sung, S., & Collins, W. A. Developmental Psychology (2012)
    Download (103.27 KB)
  • "Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux C., & Li, N.P Journal of Consumer Research (2011)
    Download (364.19 KB)
  • "Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. Administrative Science Quarterly (2011)
    Download (337.16 KB)
  • "Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System" Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D., & Beal, D.J. Journal of Personality and Social Psychology (2011)
    Download (173.8 KB)
  • "The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach" Griskevicius, V., Tybur, J.M., Delton, A.W., & Robertson, T. E. Journal of Personality and Social Psychology (2011)
    Download (415.16 KB)
  • "Let's Get Serious: Communicating Commitment in Romantic Relationships" Ackerman, J. A., Griskevicius, V., & Li, N. P. Journal of Personality and Social Psychology (2011)
    Download (587.36 KB)
  • "The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing" Griskevicius, V., Delton, A.W., Robertson, T.E., & Tybur, J.M. Journal of Personality and Social Psychology (2011)
    Download (422.86 KB)
  • "The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions" Griskevicius, V., Shiota, M.N., & Nowlis, S. Journal of Consumer Research (2010)
    Download (314.96 KB)
  • "Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations" Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. Perspectives on Psychological Science (2010)
    Download (431.97 KB)
  • "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation" Griskevicius, V., Tybur, J.M, & Van den Bergh, B. Journal of Personality and Social Psychology (2010)
    Download (165.32 KB)
  • "Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach" Griskevicius, V., Shiota, M.N., & Neufeld, S. Emotion (2010)
    Download (220.59 KB)
  • "Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy" Griskevicius, V., Tybur, J.M., Gangestad, S.W., Perea, E.F., Shapiro, J.R., & Kenrick, D.T. Journal of Personality and Social Psychology (2009)
    Download (188.22 KB)
  • "Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust" Tybur, J.M., Lieberman, D., & Griskevicius, V. Journal of Personality and Social Psychology (2009)
    Download (290.08 KB)
  • "Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion" Griskevicius, V., Goldstein, N.J. Mortenson, C.R., Sundie, J. M., Cialdini, R.B., & Kenrick, D. T. Journal of Marketing Research (2009)
    Download (115.92 KB)
  • "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels" Goldstein, N.J., Cialdini, R.B., & Griskevicius, R.B. Journal of Consumer Research (2008)
    Download (273.6 KB)
  • "Applying (and Resisting) Peer Influence" Griskevicius, V., Cialdini, R.B., & Goldstein, N.J. . Sloan Management Review (2008)
    Download (364.2 KB)
  • "Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals" Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F., & Kenrick, D. T. Journal of Personality and Social Psychology (2007)
    Download (184.42 KB)
  • "The Constructive, Destructive, and Reconstructive Power of Social Norms" Schultz, P.W., Nolan, J.P., Cialdini, R.B., Goldstein, N.J., & Griskevicius, V. Psychological Science (2007)
    Download (101.95 KB)
  • "Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity" Griskevicius, V., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
    Download (303.9 KB)
  • "Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity" Griskevicius, V., Goldstein, N.J., Mortensen, C.R., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
    Download (242.1 KB)
  • "They All Look the Same to Me (Unless They're Angry): From Out-group Homogeneity to Out-group Heterogeneity" Ackerman, J.M., Shapiro, J.R., Neuberg, S.L., Kenrick, D.T., Becker, D.V., Griskevicius, V., Maner, J.K., & Schaller, M. Psychological Science (2006)
    Download (97.66 KB)

Current Activities

Editorial Appointments

  • Editorial Board: Journal of Consumer Research (2012-present)


  • Editorial Board: Journal of Personality and Social Psychology (2008-present)


  • Editorial Board: Journal of Consumer Psychology (2012-present)


Honors and Awards

  • Best Paper Award, Journal of Consumer Research, 2011


  • Early Career Distinguished Scientific Contribution Award, Human Behavior & Evolution Society, 2014


  • McKnight Land-Grant Professorship, University of Minnesota, 2010-2013


  • Best Paper Award, Society for Consumer Psychology, 2007


  • SAGE Scholar Early Career Award in Social and Personality Psychology, 2012


  • Young Scholar, Marketing Science Institute, 2013


  • Early Career Award, Society for Consumer Psychology, 2013


  • Emerald Citations of Excellence Award for Most Highly Cited Business Papers, 2012


  • Named World's Top 40 Profesor Under 40, Poets & Quants, 2014


  • Service Award, Carlson School of Management, 2013


  • Outstanding Teacher Award, 2011 & 2014


  • Board of Overseers Professorship (2014 - 2015)


  • Early Career Award, Association for Consumer Research, 2015


Research Grants

  • National Science Foundation Grant "Fundamental Goals and Decision Making" ($600,000)


  • National Science Foundation Grant "Life History Theory and Risky Behavior" ($400,000)