Campuses:

Tony Cui

Associate Professor
Carlson Marketing

Education

  • PhD 2005
    Managerial Science and Applied Economics Wharton School, University of Pennsylvania

  • MA 2002
    Operations and Information Management Wharton School, University of Pennsylvania

  • IMBA 2000
    International Business Tsinghua University

  • B. Eng. 1998
    Industrial Engineering Tsinghua University

  • B. Eng. 1998
    Fluid Machinery and Fluid Eng. Tsinghua University

Expertise

  • Distribution channels
  • Pricing
  • Behavioral Modeling in Marketing
  • Marketing-Operations Interfaces
  • Competitive Strategy

Tony Haitao Cui, Associate Professor of Marketing, joined the faculty of the Carlson School of Management in 2005 after earning his Ph.D. in Managerial Science and Applied Economics at the Wharton School of Business, University of Pennsylvania. Cui teaches Ph.D., EMBA, MBA, EDP, and Undergraduate courses at Carlson. His research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Senior Editor at Production and Operations Management and serves on the editorial board of Marketing Science. He is an ad hoc reviewer for the journals Decision Sciences, European Journal of Operations ResearchInformation Systems ResearchJournal of Marketing ResearchJournal of Operations Management, Journal of Retailing, Management Science, Manufacturing and Service Operations ManagementMarketing Science, Operations ResearchProduction & Operations ManagementReview of Marketing Research, etc. Cui was selected as one of the Marketing Science Institute 2011 Young Scholars, and received the Management Science Meritorious Service Award in 2009 and 2013 and the 3M Non-Tenured Faculty Award in years of 2007-2010.

Selected Works

Current Activities

Current Research

  • "Competitive and Welfare Implications of Gift Cards," with Chen, Yuxin and Z. John Zhang (2011), under revision for resubmission to Marketing Science. Equal authorship.
  • “Loss-Averse Reference Dependent Contract Choices in A Laboratory Moral Hazard Setting,” with Mrinal Ghosh, George John, and Madhu Viswanathan (2010), final preparation for submission to Management Science.
  • "Revenue Sharing versus Buyback Contracts: Influence of other Regarding Supplier Preferences,” with Karen Donohue and Yinghao Zhang (2011), final preparation for submission to Management Science. Equal authorship.
  • “Scheduled Flight Delays? Effective Service Failures under Firm Competition,” with Yan Dong and Kefeng Xu (2010), final preparation for submission to Marketing Science. Equal authorship.
  • "Competitive Implications of Haggling," with Paola Mallucci and Z. John Zhang (2010), under revision for second round review, Management Science. Equal authorship.
  • "S-shaped Incentive Schemes and Pay Caps," with Jagmohan S. Raju and Mengze Shi (2011), under first round review at Marketing Science. Equal authorship. http://ssrn.com/abstract=1799294
  • "Fairness Ideals in Distribution Channels," with Paola Mallucci (2012), revising for third round review, Journal of Marketing Research. http://ssrn.com/abstract=2021248
  • "Pharmaceutical Distribution through PBMs: Market Shares, Bargaining Power and Insurance Plan Heterogeneity," with Preyas Desai (2010), under revision for resubmission to Management Science. Equal authorship.

Editorial Appointments

  • Senior Editor, Production and Operations Management
  • Editorial Board, Marketing Science
3-219 CarlSMgmt
Curriculum Vitae (79.58 KB)