Campuses:

Orville Walker Jr

Professor
Marketing

Education

Expertise

Selected Works

  • Salesforce Management, 6th ed., with G. Churchill, N. Ford, M. Johnson and J. Tanner, Irwin/McGraw-Hill, 2000
  • Marketing Strategy: Planning and Implementation, 3rd ed., with H. Boyd and J. Larrache, Irwin/McGraw-Hill, 1999
  • "Patterns of Cooperation During New Product Development Among Marketing, Operations and R&D: Implications for Project Performance," with E. Olson, R. Ruekert and J. Bonner, Journal of Product Innovation Management, 2001
  • "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," with E. Olson and R. Ruekert, Journal of Marketing, 1995
  • "Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," with M. Bergen and S. Dutta, Journal of Marketing, 1992
  • Marketing Management: A Strategic Decision-Making Approach, 4th ed., with H. Boyd, J. Mullins and J. Larreche, Irwin/McGraw-Hill, forthcoming

Current Activities

Orville C. Walker Jr.
(612) 624-0361
3-140 CarlSMgmt