Maria Ana Vitorino
Marketing The University of Chicago Booth School of Business
Statistics London School of Economics (LSE)
The University of Chicago Booth School of Business
Licenciatura (B.A. equivalent) 2000
Business Catholic University of Portugal
Professor Vitorino's research interests include firms' pricing strategy, consumer-choice models and using game-theoretic models to explain the strategic impact of firms' entry decisions. Broadly, she is interested in empirical applications of statistics and economic models of industrial organization to marketing.
Professor Vitorino also does research in the intersection of Marketing and Finance. More specifically, she is interested in understanding how firm value is affected by Marketing activities such as Advertising.
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