Linli Xu

Assistant Professor


  • PhD 2012
    Marketing University of Southern California

  • MA 2004
    Economics University of British Columbia

  • BA 2002
    Economics Jilin University


Linli Xu is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. She joined the faculty of the marketing department in 2012 after receiving her PhD at the University of Southern California. 

Her research interests include advertising effectiveness and new product development using quantitative modeling methods. She has presented her works at several marketing conferences, including UTD-FORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research.

Selected Works

  • Please see Personal URL

Current Activities

Current Research

  • My current research interests include the effectiveness of advertising and firms' strategic interactions in their investment decisions.
Assistant Professor Linli Xu
3-159 CarlSMgmt
Curriculum Vitae (97.91 KB)

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