Linli Xu

Assistant Professor


  • PhD 2012
    Marketing University of Southern California

  • MA 2004
    Economics University of British Columbia

  • BA 2002
    Economics Jilin University


  • Advertising
  • Automotive Markets
  • Dynamic Evolution of Market Structure

Linli Xu joined the faculty of the marketing department at the Carlson School of Management in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests include advertising effectiveness and new product development using quantitative modeling methods. She has presented her works at several marketing conferences, including UTD-FORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research while she was in the PhD program at USC.

Current Activities

Honors and Awards

  • Doctoral Student Excellence in Teaching Award, USC-Marshall, 2011
  • AMA-Sheth Doctoral Consortium Fellow, Oklahoma State University, 2011
  • James S. Ford/Commerce Associates PhD Fellowship, USC-Marshall, 2010
  • Summer Institute in Competitive Strategy (SICS) travel grant, UC Berkeley, 2010
  • Participant – Institute on Computational Economics, University of Chicago, 2009
  • INFORMS Marketing Science Conference Doctoral Consortium Fellow, 2008
  • Jeffry Abbott Memorial Scholarship Award, USC-Marshall, 2008
  • Marshall School of Business Graduate Assistantship, 2007-2012
Linli Xu
3-159 CarlSMgmt
Curriculum Vitae (97.91 KB)

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