Jiao Luo

Assistant Professor
Strategic Management & Entrepreneurship


  • Ph.D. 2012
    Management, Columbia Business School

  • M.S. 2005
    Public and Economic Policy, London School of Economics and Political Science & Columbia University

  • B.S. 2002
    Economics, Renmin University of China


  • Organization Theory, Non-market Strategy, Market for Social Goods, Corporate Philanthropy, Industry Self-Governance, Relational Exchange

Jiao (pronounced 'jyow') Luo joined the Carlson School in 2012, having received her doctoral training in management and organizational theory at Columbia Business School. Jiao's research is at the intersection of organization theory and non-market strategy. Building on the notion that non-market activities may benefit firm performance, her work addresses the question of why firms engage in these activities, under which conditions might nonmarket activities benefit shareholders, and what may be the impact of firms' nonmarket actions on society separate from the impact on firms. Her research contexts include both collective governance arrangements and corporate social responsibility (CSR) activities.

Jiao's research has been published or forthcoming at peer-reviewed outlets such as Administrative Science Quarterly and Strategic Management Journal, and was profiled in popular media outlets such as Financial Times.  Her work has been recognized by a number of awards, including Strategic Management Society (SMS) Best Conference Paper Prize (Honorable Mention), Academy of Management Meeting OMT Best Paper on Environmental and Social Practices Award (Finalist), and LBS Transatlantic Doctoral Conference Best Paper Award (Winner of the Strategy Track). Jiao earned her Bachelor's degree in Economics from Renmin University of China, and joint Master's degree in Public and Economic Policy from London School of Economics and Political Science and Columbia University.

Current Activities

Administrative Appointments

  • 2015-, Member, Graduate Faculty in Product Design

Current Research

  • The comparative governance of collective action, with A. Kaul

  • Banks vs. credit unions after the financial crisis, with A. K. Chatterji and R. C. Seamans

  • Transaction performance and contractual choices in repeat vertical exchanges, with P. Ingram

  • Air trade: Cultural values, norms and firm participation in morally contested markets

  • Coming back and giving back: Returnee directors and corporate donation, with D. Chen and J. Chen

  • When no news is good news: CSR strategy and newspaper headlining of negative firm events, with Stephan Meier and Felix Oberholzer-Gee

Editorial Appointments

  • 2016-2018, Editorial Board Member for Strategic Management Journal

Honors and Awards

  • 2012-2014, Deans Small Research Grant, Carlson School of Management, University of Minnesota ($2,360)

  • 2015-2016, Wells Fargo Foundation, Sustainability Research Grant Program, Carlson School of Management ($10,000)

  • 2010, Best Paper Award, Tenth Transatlantic Doctoral Student Conference, Strategy Track, London Business School

  • 2009, Donald C. Hambrick Award for Excellence in the Ph.D. Program

  • 1998-2002, Dean's List Renmin University of China

  • 2016, Finalist, Academy of Management Meeting OMT Best Paper on Environmental and Social Practices Award

  • 2015, Honorable Mention, Strategic Management Society (SMS) Best Conference Paper Prize

  • 2016, Founders Day Teaching Award, Carlson School of Management, University of Minnesota

  • 2013-2015, Grant-in-Aid of Research, Artistry & Scholarship Program, University of Minnesota ($8,000)

Scholarly Service

  • 2016-2018, Research Committee Member, Academy of management, Business Policy and Strategy (BPS) Division