Jiao Luo

Assistant Professor
Strategic Management & Entrepreneurship


  • Ph.D. 2012
    Management, Columbia Business School

  • M.S. 2005
    Public and Economic Policy, London School of Economics and Political Science & Columbia University

  • B.S. 2002
    Economics, Renmin University of China


  • Organization Theory, Nonmarket Strategy, Market for Social Goods, Corporate Philanthropy, Industry Self-Governance, Relational Exchange

Jiao (pronounced 'jyou') Luo joined the Carlson School in 2012, having received her doctoral training in management and organizational theory at Columbia Business School. Her research focuses on exploring how firms navigate the institutional environment where relational and social norms interact with the logic of the market. Specifically, she studies when, how and the performance implications of firms that participate in (1) contested markets that are profitable but normatively challenged; (2) corporate social responsibility activities that are normatively prescribed but often without clear profit implications; (3) repeated exchanges where social and economic motives intertwine. Her research has been published at peer-reviewed outlets such as Administrative Science Quarterly, and was profiled in popular media outlets such as Financial Times.  Jiao earned her Bachelor's degree in Economics from Renmin University of China, and joint Master's degree in Public and Economic Policy from London School of Economics and Political Science and Columbia University.

Selected Works

  • Aseem Kaul, Jiao Luo (2015), The Economic Case for CSR: When Profit-Maximizing Firms Have an Advantage in the Provision of Social Goods. Academy of Management Best Paper Proceedings. Vancouver, Canada.
  • Yue, Lori Qingyuan, Jiao Luo, and Paul Ingram (2013). The failure of private regulation: Elite control and market crises in the Manhattan banking industry, Administrative Science Quarterly, 58 (1), 37-68
  • Ko Kuwabara, Jiao Luo, Oliver Sheldon (2010), Multiplex exchange relations, in S.R.Thye and Edward Lawler (ed.) Advances in Group Processes, Volume 27, Emerald Group Publishing Limited, pp.239-268
  • Paul Ingram, Jiao Luo, Joseph P. Eshun (2010), Institutional rivalry and the entrepreneurial strategy of economic development: Business incubator foundings in three states, in Lisa A. Keister (ed.) Institutions and Entrepreneurship (Research in the Sociology of Work, Volume 21), Emerald Group Publishing Limited, pp.127-155
  • Lori Qingyuan Yue, Jiao Luo, Paul Ingram (2009), Self-Governance, Community Structures, and the Survival of Commercial Banks in Manhattan, 1840-1980. Academy of Management Best Paper Proceedings. Chicago, Illinois.

Current Activities

Community Relationships

  • Member, Graduate Faculty in Product Design, 2015-

Current Research

  • Banks vs. credit unions after the financial crisis, with Aaron K. Chatterji and Robert C. Seamans
  • The economic case for CSR: When profit-maximizing firms have an advantage in the provision of social goods, with Aseem Kaul
  • Transaction performance and contractual choices in repeat vertical exchanges, with Paul Ingram
  • Network leverage and relational exchange in Clyde river shipbuilding, with Paul Ingram and Arik Lifschitz
  • Air trade: Cultural values, norms and firm participation in morally contested markets
  • Corporate social responsibility as an employee governance tool, with Caroline Flammer
  • When no news is good news: CSR strategy and newspaper headlining of negative firm events, with Stephan Meier and Felix Oberholzer-Gee

Honors and Awards

  • Best Paper Award, Tenth Transatlantic Doctoral Student Conference, Strategy Track, London Business School, May 2010
  • Donald C. Hambrick Award for Excellence in the Ph.D. Program, January 2009
  • Doctoral Student Fellowship, Columbia Business School, 2006-2011
  • Dean's List Renmin University of China, 1998-2002
  • Wells Fargo Foundation, Sustainability Research Grant Program, Carlson School of Management, 2015-2016 ($10,000)
  • Honorable Mention, SMS Best Conference Paper Prize, 2015
  • Grant-in-Aid of Research, Artistry & Scholarship Program, University of Minnesota, 2013-2015 ($8,000)
  • Deans Small Research Grant, Carlson School of Management, University of Minnesota, 2012-2013 ($2,360)
Jiao Luo
3-360 CarlSMgmt
Curriculum Vitae (127.96 KB)

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