Jiao Luo

Assistant Professor
Strategic Management & Entrepreneurship


  • Ph.D. 2012
    Management, Columbia Business School

  • M.S. 2005
    Public and Economic Policy, London School of Economics and Political Science & Columbia University

  • B.S. 2002
    Economics, Renmin University of China


  • Organization Theory, Non-market Strategy, Market for Social Goods, Corporate Philanthropy, Industry Self-Governance, Relational Exchange

Jiao (pronounced 'jyou') Luo joined the Carlson School in 2012, having received her doctoral training in management and organizational theory at Columbia Business School. Her research focuses on exploring how firms navigate the institutional environment where relational and social norms interact with the logic of the market. Specifically, she studies when, how and the performance implications of firms that participate in (1) contested markets that are profitable but normatively challenged; (2) corporate social responsibility activities that are normatively prescribed but often without clear profit implications; (3) repeated exchanges where social and economic motives intertwine. Her research has been published at peer-reviewed outlets such as Administrative Science Quarterly, and was profiled in popular media outlets such as Financial Times.  Her work has been recognized by a number of awards, including Strategic Management Society (SMS) Best Conference Paper Prize (Honorable Mention), and LBS Transatlantic Doctoral Conference Best Paper Award (Winner of the Strategy Track). Jiao earned her Bachelor's degree in Economics from Renmin University of China, and joint Master's degree in Public and Economic Policy from London School of Economics and Political Science and Columbia University.

Current Activities

Community Relationships

  • Member, Graduate Faculty in Product Design, 2015-

Current Research

  • Banks vs. credit unions after the financial crisis, with A. K. Chatterji and R. C. Seamans
  • The economic case for CSR: When profit-maximizing firms have an advantage in the provision of social goods, with A. Kaul
  • Transaction performance and contractual choices in repeat vertical exchanges, with P. Ingram
  • Coming back and giving back: Returnee directors and corporate donation, with D. Chen and J. Chen
  • Air trade: Cultural values, norms and firm participation in morally contested markets
  • When no news is good news: CSR strategy and newspaper headlining of negative firm events, with S. Meier and F. Oberholzer-Gee

Editorial Appointments

  • Editorial Board Member for Strategic Management Journal (January 2016- December 2018)

Honors and Awards

  • Deans Small Research Grant, Carlson School of Management, University of Minnesota, 2012-2013 ($2,360)
  • Best Paper Award, Tenth Transatlantic Doctoral Student Conference, Strategy Track, London Business School, May 2010
  • Donald C. Hambrick Award for Excellence in the Ph.D. Program, January 2009
  • Doctoral Student Fellowship, Columbia Business School, 2006-2011
  • Dean's List Renmin University of China, 1998-2002
  • Wells Fargo Foundation, Sustainability Research Grant Program, Carlson School of Management, 2015-2016 ($10,000)
  • Honorable Mention, Strategic Management Society (SMS) Best Conference Paper Prize, 2015
  • Grant-in-Aid of Research, Artistry & Scholarship Program, University of Minnesota, 2013-2015 ($8,000)
Jiao Luo
3-360 CarlSMgmt
Curriculum Vitae (127.49 KB)

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